One of the few upsides to the scandals of recent years over fraud, inappropriate placement of ads and data privacy in areas of online advertising – notably Facebook and YouTube – is that it has thrown TV’s high quality into even sharper relief. TV advertising has a responsibility to exercise its power and influence with care and is held to a higher standard through strict regulation – and viewers know it. As such TV is the most trusted form of advertising and being seen on TV gives brands a stamp of quality and credibility. There’s a reason online brands have flocked to TV and become TV’s biggest category.
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