238 million views … and other things you should know about TV


You could be watching memes at the moment. Better still, you could be watching TV. Plus there’s fake news to unravel and that hot take on Brexit to digest. So what does this humble booklet hold that should distract you?

Well, this booklet brings what we know about the magic of TV and TV advertising bang up to date. It deals with some of the biggest themes in advertising at the moment and how they touch TV. Things like brand safety, the expanding world of video, what young people are doing, and, of course, advertising effectiveness.

At a time when advertising is going through a period of re-appraisal following the continual revelations about murky goings on, this booklet is designed to give you some crystal clear facts about what is happening and how TV is thriving.

We hope you find this booklet useful. It shows a world of TV that is set for a very bright future at the heart of people’s lives and at the heart of brands’ successes.

You might also like
TV creates the most sales

TV advertising works

TV advertising works. It creates more profit, more sales and more powerful business effects than any other form of advertising. It is the single most effective way to build a brand.

All TV ads can be response ads

TV drives rapid response

TV ads have unbeatable long-term effects, but they are also very powerful in the short-term and can be acted on immediately thanks to people’s ability to multi-screen. The high street is in our living rooms now and TV has become a point of sale medium.

TV is crucial to word of mouth

TV is crucial to word of mouth

Nothing gets people talking about brands like TV. TV brings brands into conversations.