238 million views … and other things you should know about TV


You could be watching memes at the moment. Better still, you could be watching TV. Plus there’s fake news to unravel and that hot take on Brexit to digest. So what does this humble booklet hold that should distract you?

Well, this booklet brings what we know about the magic of TV and TV advertising bang up to date. It deals with some of the biggest themes in advertising at the moment and how they touch TV. Things like brand safety, the expanding world of video, what young people are doing, and, of course, advertising effectiveness.

At a time when advertising is going through a period of re-appraisal following the continual revelations about murky goings on, this booklet is designed to give you some crystal clear facts about what is happening and how TV is thriving.

We hope you find this booklet useful. It shows a world of TV that is set for a very bright future at the heart of people’s lives and at the heart of brands’ successes.

You might also like
TV is everywhere

TV is everywhere

TV is now everywhere. It continues to colonise every screen in sight, in and out of the home. It accompanies us wherever we go – and brands with it.

All TV ads can be response ads

TV drives rapid response

TV advertising starts working immediately and carries on delivering for years into the future. However, its short-term effects can be hidden or overlooked


TV has unbeatable scale and reach

Reach is critical in advertising and no other form of advertising can build scale as quickly and powerfully as TV