You could be watching memes at the moment. Better still, you could be watching TV. Plus there’s fake news to unravel and that hot take on Brexit to digest. So what does this humble booklet hold that should distract you?
Well, this booklet brings what we know about the magic of TV and TV advertising bang up to date. It deals with some of the biggest themes in advertising at the moment and how they touch TV. Things like brand safety, the expanding world of video, what young people are doing, and, of course, advertising effectiveness.
At a time when advertising is going through a period of re-appraisal following the continual revelations about murky goings on, this booklet is designed to give you some crystal clear facts about what is happening and how TV is thriving.
We hope you find this booklet useful. It shows a world of TV that is set for a very bright future at the heart of people’s lives and at the heart of brands’ successes.