Find out more about how and why TV works with Thinkbox’s award-winning research
Landmark new research by the IPA revealed that TV advertising works best of all, especially when used in combination with online video.
Thinkbox’s on-going 'TV Nation' project, tracks attitudes towards different forms of advertising. Our most recent iteration paired ‘TV Nation’ with ‘Ad Nation’, a survey comparing people working in the advertising industry with the general public. It paints an interesting picture.
Bringing together findings from The Gunn Report and the IPA Effectiveness Databank, this research reveals the effectiveness of creativity in advertising.