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VOD viewing


VOD plays a significant role in the viewing landscape both in terms of time spent (versus other video content) and in fulfilling specific needs of viewers.

Take a look at these slides to understand VOD in the world of video and what drives us to watch content on demand.

Relevant search terms: VOD, AV, video, online video, BVOD, on demand


Monthly TV Set Viewing Report: December 2018

The latest figures from BARB show that the average adult watched 2 hours, 35 minutes of commercial TV each day in December 2018.


SVOD competes with broadcaster TV, but doesn’t replace it

It’s the chart you’ve all been waiting for, we can confirm Netflix is not replacing TV on the TV set.


The Age of Television: the needs that drive us

This study by MTM uncovers the evolving TV and online video landscape, how it impacts the way we consume content and the core ‘need states’ that drive us to watch.