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VOD viewing

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VOD plays a significant role in the viewing landscape both in terms of time spent (versus other video content) and in fulfilling specific needs of viewers.

Take a look at these slides to understand VOD in the world of video and what drives us to watch content on demand.

Relevant search terms: VOD, AV, video, online video, BVOD, on demand





Monthly-TV-Report-January-2019

Monthly TV Set Viewing Report: January 2019

The latest figures from BARB show that the average adult watched 2 hours, 33 minutes of commercial TV each day in January 2019.

Chart-of-the-month-Feb-2019

Chart of the month: Comfort, unwind & experience change little with age

February’s chart of the month demonstrates the need for comfort, experience and to unwind are consistently important across all age groups.

The-Age-of-Television-event

The Age of Television: the needs that drive us

This study by MTM uncovers the evolving TV and online video landscape, how it impacts the way we consume content and the core ‘need states’ that drive us to watch.