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Multi-screening

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Audiences are viewing whilst surfing, tweeting, typing, chatting…and all sorts of things via another screen. But is this disruptive to the viewing experience? And how often are people actually doing this?

Take a look at these slides to learn a bit more about multi-screeners and what they do in the ad breaks.

Relevant search terms: second screening, dual screening, device, mobile

 

Monthly-TV-Report-January-2019

Monthly TV Set Viewing Report: January 2019

The latest figures from BARB show that the average adult watched 2 hours, 33 minutes of commercial TV each day in January 2019.

Chart-of-the-month-Feb-2019

Chart of the month: Comfort, unwind & experience change little with age

February’s chart of the month demonstrates the need for comfort, experience and to unwind are consistently important across all age groups.

The-Age-of-Television-event

The Age of Television: the needs that drive us

This study by MTM uncovers the evolving TV and online video landscape, how it impacts the way we consume content and the core ‘need states’ that drive us to watch.