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Multi-screening

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Audiences are viewing whilst surfing, tweeting, typing, chatting…and all sorts of things via another screen. But is this disruptive to the viewing experience? And how often are people actually doing this?

Take a look at these slides to learn a bit more about multi-screeners and what they do in the ad breaks.

Relevant search terms: second screening, dual screening, device, mobile

 

Chart of the month April 2019

TV is fundamental for getting ads seen

April's chart of the month shows TV accounted for 94.6% of video advertising in 2018.

TV-ad-views-and-investment

TV ad views and investment

TV advertising remains in rude health with 2.5 billion ads seen every day. For more lovely facts like this take a look our slide deck.

Nikable Charts time spent viewing

Time spent viewing

Ignore opinions and hearsay, if you want to get the real facts about the time spent watching TV then download this slide deck and get informed.