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Multi-screening

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Audiences are viewing whilst surfing, tweeting, typing, chatting…and all sorts of things via another screen. But is this disruptive to the viewing experience? And how often are people actually doing this?

Take a look at these slides to learn a bit more about multi-screeners and what they do in the ad breaks.

Relevant search terms: second screening, dual screening, device, mobile

 

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Chart of the month: the 8 need states which drive video viewing

The ‘Age of Television’ study conducted by MTM, on behalf of Thinkbox, observed there are eight need states which define our video viewing habits.

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Monthly TV Set Viewing Report: October 2018

The latest figures from BARB show that the average adult watched 2 hours, 16 minutes of commercial TV each day in October 2018.

The-Age-of-Television-event

The Age of Television: the needs that drive us

This study by MTM uncovers the evolving TV and online video landscape, how it impacts the way we consume content and the core ‘need states’ that drive us to watch.