Click the "CC" icon above to display the notesClick the download button below to save these charts

BVOD is prime real estate

Download

Take a look at these slides to see why BVOD is the premium form of online video and its relationship with linear TV.

 

Relevant search terms: BVOD, online video, VTR, view-through rate, attention, brand safety
You might also like
Monthly-TV-Report-January-2019

Monthly TV Set Viewing Report: January 2019

The latest figures from BARB show that the average adult watched 2 hours, 33 minutes of commercial TV each day in January 2019.

Chart-of-the-month-Feb-2019

Chart of the month: Comfort, unwind & experience change little with age

February’s chart of the month demonstrates the need for comfort, experience and to unwind are consistently important across all age groups.

The-Age-of-Television-event

The Age of Television: the needs that drive us

This study by MTM uncovers the evolving TV and online video landscape, how it impacts the way we consume content and the core ‘need states’ that drive us to watch.