Discover the power of TV advertising
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‘The Age of Television’ study was conducted by research and strategy consultancy MTM and explains what motivates our choice to watch either live TV, on-demand TV (from broadcasters and subscription services) or online video platforms.
The study found that our motivations can be categorised into eight different 'need states': unwind, distract, comfort, in touch, experience, indulge, escape and do.
Download the key charts right here.
This study by MTM uncovers the evolving TV and online video landscape, how it impacts the way we consume content and the core ‘need states’ that drive us to watch.
Understanding how channels drive a diminishing sales effect at increasing spend levels is critical to maximising effectiveness.
We wanted to find out how important TV is on our lives. Watch this film and see what happened when we challenged households to live without TV.
In July adults watched an average of 2 hours, 10 minutes of commercial linear TV each day, 5.25 million people celebrated Love (Island) and we met FleazyE, the DJing cat