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The Age of Television: research charts

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‘The Age of Television’ study was conducted by research and strategy consultancy MTM and explains what motivates our choice to watch either live TV, on-demand TV (from broadcasters and subscription services) or online video platforms.

The study found that our motivations can be categorised into eight different 'need states': unwind, distract, comfort, in touch, experience, indulge, escape and do.

Download the key charts right here.

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