Discover the power of TV advertising
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‘The Age of Television’ study was conducted by research and strategy consultancy MTM and explains what motivates our choice to watch either live TV, on-demand TV (from broadcasters and subscription services) or online video platforms.
The study found that our motivations can be categorised into eight different 'need states': unwind, distract, comfort, in touch, experience, indulge, escape and do.
Download the key charts right here.
This study by MTM uncovers the evolving TV and online video landscape, how it impacts the way we consume content and the core ‘need states’ that drive us to watch.
April's chart of the month shows TV accounted for 94.6% of video advertising in 2018.
Live TV is king but VOD plays an important role in today’s viewing landscape. Get up to speed with the facts on VOD and what drives us to view in this way.
TV advertising remains in rude health with 2.5 billion ads seen every day. For more lovely facts like this take a look our slide deck.