The Age of Television: research charts
Download‘The Age of Television’ study was conducted by research and strategy consultancy MTM and explains what motivates our choice to watch either live TV, on-demand TV (from broadcasters and subscription services) or online video platforms.
The study found that our motivations can be categorised into eight different 'need states': unwind, distract, comfort, in touch, experience, indulge, escape and do.
Download the key charts right here.