‘Supercharge: TV for small businesses’ provides a practical framework for smaller advertisers looking to use TV for the first time, or to extend their use of it. In addition to arming you with the evidence of the powerful business effects TV advertising can drive for smaller businesses, it has been designed to help you find the most effective starting strategy for your brand, and to answer questions around optimal TV implementation and how to measure performance.
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The price of online video advertising is hugely inflated considering its share of viewing.