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Profit Ability: the business case for advertising research charts

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‘Profit Ability: the business case for advertising’ is a major new study from Ebiquity and Gain Theory, looking at the short and long term business impact of advertising. It is the first study of its kind and moves beyond often misleading ROI ratios to show the volume of profit that different forms of advertising generate.

Get your hands on some of the killer charts from this landmark effectiveness research right here.


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Profit ability: the business case for advertising

Profit Ability: the business case for advertising

Independent effectiveness study from Ebiquity and Gain Theory of over 2,000 campaigns quantifying advertising’s short and long-term business impact