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Profit Ability: the business case for advertising research charts


‘Profit Ability: the business case for advertising’ is a major new study from Ebiquity and Gain Theory, looking at the short and long term business impact of advertising. It is the first study of its kind and moves beyond often misleading ROI ratios to show the volume of profit that different forms of advertising generate.

Get your hands on some of the killer charts from this landmark effectiveness research right here.

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Profit Ability’: the business case for advertising’. Download the full report

Landmark advertising effectiveness research from ebiquity and Gain Theory.

2017 TV viewing report

2017 TV viewing report

All the facts and figures for TV viewing in the UK. Includes audience viewing data, advertising impacts, TV infrastructure plus loads more.


Chart of the month: Plain proof that TV advertising delivers scale and views

Find out why March’s chart of the month proves TV’s capacity and stability and how we have watched 43% more standard* TV ads than in 2000