Click the "CC" icon above to display the notesClick the download button below to save these charts

Profit Ability: the business case for advertising research charts

Download

‘Profit Ability: the business case for advertising’ is a major new study from Ebiquity and Gain Theory, looking at the short and long term business impact of advertising. It is the first study of its kind and moves beyond often misleading ROI ratios to show the volume of profit that different forms of advertising generate.

Get your hands on some of the killer charts from this landmark effectiveness research right here.

WINNER – GOLD Trade Body Research, Media Week Awards 2018
WINNER – Best Trade Industry/Body Research, Media Research Group Awards 2018
WINNER – Grand Prix, Mediatel Media Research Awards 2019
WINNER – Best Custom Media Research Project – Trade Body, Mediatel Media Research Awards 2019




You might also like
TV-advertising's-killer-charts-2018-Full-Deck

Latest deck: TV advertising’s killer charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

June’s chart of the month: online video’s black hole

The price of online video advertising is hugely inflated considering its share of viewing.

VOD viewing

VOD viewing

Live TV is king but VOD plays an important role in today’s viewing landscape. Get up to speed with the facts on VOD and what drives us to view in this way.