Click the "CC" icon above to display the notesClick the download button below to save these charts

Get with the programmes: TV partnership research charts

Download

Thinkbox commissioned both House 51 and YouGov to conduct an innovative and groundbreaking study, exploring all aspects of TV sponsorship from how it works on the brain to how those effects translate into results for different kinds of partnerships.

Download the key charts here.


You might also like
Monthly-TV-Report-October-2017

Monthly TV Set Viewing Report: October 2017

The latest figures from BARB show that the average adult watched 2 hours, 28 minutes of commercial TV each day in October 2017.

Profit ability: the business case for advertising

Profit Ability: the business case for advertising

Independent effectiveness study from Ebiquity and Gain Theory of over 2,000 campaigns quantifying advertising’s short and long-term business impact

From-Brand-to-Bland

From Brand to Bland: what happens when you take away people’s favourite brands?

Behavioural Architects removed people’s favourite brands from their lives to see what difference it made. The results, here on film, are astonishing and highly entertaining.