The key viewing figures
- During May people in the UK watched an average of 2 hours, 1 minute of commercial linear in-home TV set viewing a day.
- Total linear TV set viewing (including BBC) was 2 hours, 56 minutes a day.
- The number of impacts for individuals has increased 1.8% compared with 10 years ago.
- Impacts for adults has decreased 6.7% year-on-year.
- The total weekly reach of TV for individuals remains high at 91.1%.