The key viewing figures
- During August people in the UK watched an average of 2 hours, 3 minutes of commercial linear in-home TV set viewing a day.
- Total linear TV set viewing (including BBC) was 2 hours, 57 minutes a day.
- The number of impacts for individuals has increased 5.4% compared with 10 years ago.
- Impacts for adults has decreased 3.7% year-on-year.
- The total weekly reach of TV for individuals remains high at 88.9%.