The key viewing figures
- During September people in the UK watched an average of 2 hours, 2 minutes of commercial linear in-home TV set viewing a day.
- Total linear TV set viewing (including BBC) was 2 hours, 59 minutes a day.
- The number of impacts for men has increased 6.4% compared with 10 years ago.
- Impacts for adults has decreased 6.1% year-on-year.
- The total weekly reach of TV for individuals remains high at 90.7%.