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2018 TV viewing report

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Of the 4h, 41m of video we watched on average each day in 2018 TV accounted for 69%. There is no doubt, however, that TV viewing is changing…

  • In 2018 we watched 3h, 34m of broadcaster TV each day with an additional 28 minutes of subscription VOD viewing.
  • In 2018 TV advertising accounted for 94.6% of the video advertising we saw each day.
  • Broadcaster VOD viewed on TV set grew by 18% in 2018.
  • The average viewer watched 41 ads a day on a TV set in 2018, and the average 16-34 watched 26.
  • Linear TV and Broadcaster VOD reached a combined total of 94.9% of the population each week in 2018.

Chart-of-the-month-May-2019

May’s chart of the month

This month’s chart shows a marked increase in Broadcaster VOD viewed on the TV set in 2018. Available for download now.

VOD viewing

VOD viewing

Live TV is king but VOD plays an important role in today’s viewing landscape. Get up to speed with the facts on VOD and what drives us to view in this way.

TV-is-everywhere-Freeview

Beyond the TV set: device viewing

Get the latest stats and information on watching TV on the go and on devices with this handy nickable chart deck.