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Monthly TV Set Viewing Report: December 2018


The key viewing figures

  • During December, people in the UK watched an average of 2 hours, 21 minutes of commercial linear in-home TV set viewing a day.
  • Total linear TV set viewing (including BBC) was 3 hours, 28 minutes a day.
  • The number of impacts for adults has increased 6.1% compared with 10 years ago.
  • Impacts for men has decreased 3.9% year-on-year.
  • The total weekly reach of TV for individuals remains high at 92.2%.


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