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Monthly TV Set Viewing Report: August 2018


The key viewing figures

  • During August people in the UK watched an average of 2 hours, 3 minutes of commercial linear in-home TV set viewing a day.
  • Total linear TV set viewing (including BBC) was 2 hours, 57 minutes a day.
  • The number of impacts for individuals has increased 5.4% compared with 10 years ago.
  • Impacts for adults has decreased 3.7% year-on-year.
  • The total weekly reach of TV for individuals remains high at 88.9%.


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