The key viewing figures
- During December, people in the UK watched an average of 2 hours, 21 minutes of commercial linear in-home TV set viewing a day.
- Total linear TV set viewing (including BBC) was 3 hours, 28 minutes a day.
- The number of impacts for adults has increased 6.1% compared with 10 years ago.
- Impacts for men has decreased 3.9% year-on-year.
- The total weekly reach of TV for individuals remains high at 92.2%.