The key stats on TV set viewing for H1 2018.
- The average person watched 3h 16m per day of ‘industry standard’ TV on a TV set in the first half of 2018
- There is an additional 6% of broadcaster viewing which sits outside ‘industry standard’
- 85% of industry standard TV set viewing is live
- Weekly TV reach is stable at 91.8%
- The average person in the UK saw 42 TV ads per day in H1 2018