Click the "CC" icon above to display the notesClick the download button below to save these charts

2018 TV viewing report

Download

Of the 4h, 41m of video we watched on average each day in 2018 TV accounted for 69%. There is no doubt, however, that TV viewing is changing…

  • In 2018 we watched 3h, 13m of broadcaster TV each day with an additional 25 minutes of subscription VOD viewing.
  • In 2018 TV advertising accounted for 94.6% of the video advertising we saw each day.
  • Broadcaster VOD viewed on TV set grew by 18% in 2018.
  • The average viewer watched 41 ads a day on a TV set in 2018, and the average 16-34 watched 26.
  • Linear TV and Broadcaster VOD reached a combined total of 94.9% of the population each week in 2018.
Chart-of-the-Month-Principle-of-diminishing-returns-is-paramount

Chart of the month: How does different media perform at different spend levels?

Understanding how channels drive a diminishing sales effect at increasing spend levels is critical to maximising effectiveness.

The Great British Switch Off

The Great British Switch Off

We wanted to find out how important TV is on our lives. Watch this film and see what happened when we challenged households to live without TV.

As-Seen-on-TV-nickable

As seen on TV research charts

The key research charts from Thinkbox’s 2019 study ‘As Seen on TV: supercharging your small businesses’