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H1 2017 TV viewing report


The key stats on TV set viewing for the first half of 2017. Headline findings:

  • The average person watched 3h 26m per day of ‘industry standard’ TV on a TV set in the first half of 2017
  • There is an additional 6% of broadcaster viewing which sits outside ‘industry standard’
  • 86% of industry standard TV set viewing is live
  • Weekly TV reach is stable at 93%
  • The average person in the UK saw 43 TV ads per day in H1 2017

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