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Q1-3 2017 TV viewing report


The key stats on TV set viewing for Q1-3 2017. Headline findings:

  • The average person watched 3h 21m per day of ‘industry standard’ TV on a TV set in the first three quarters of 2017
  • Commercial TV set viewing has remained broadly stable for adults in Q1-3
  • ‘Standard’ total weekly TV reach was 92.4%
  • Procter & Gamble and Sky were the most viewed advertiser holding companies in the first three quarters of this year

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