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2018 TV viewing report

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Of the 4h, 41m of video we watched on average each day in 2018 TV accounted for 69%. There is no doubt, however, that TV viewing is changing…

  • In 2018 we watched 3h, 13m of broadcaster TV each day with an additional 25 minutes of subscription VOD viewing.
  • In 2018 TV advertising accounted for 94.6% of the video advertising we saw each day.
  • Broadcaster VOD viewed on TV set grew by 18% in 2018.
  • The average viewer watched 41 ads a day on a TV set in 2018, and the average 16-34 watched 26.
  • Linear TV and Broadcaster VOD reached a combined total of 94.9% of the population each week in 2018.
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As seen on TV research charts

The key research charts from Thinkbox’s 2019 study ‘As Seen on TV: supercharging your small businesses’

As Seen on TV: supercharging your small business

As Seen on TV: supercharging your small business

How can TV supercharge small businesses and what are the most effective strategies for profit and growth?

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July's chart of the month: Longer ads enhance memory effects

Our brains are programmed to seek out, respond to & remember stories. But how does this relate to copy-length?