Click the "CC" icon above to display the notesClick the download button below to save these charts

TV drives emotion and fame

Download

Creating an emotional response is incredibly effective in advertising. Against the important, hard business success metrics of sales and profit, campaigns with emotion and fame outperform more rational/information led approaches across the board.

And it is TV ads that evoke emotion more than ads in any other media; they make us laugh, cry or feel emotional. (Just take a look at some of our Ad Galleries and see for yourself)

Relevant search terms: TV, emotion, fame, creative ad effectiveness, advertising emotion




You might also like
Monthly-TV-Report-July-2018

Monthly TV Set Viewing Report: July 2018

The latest figures from BARB show that the average adult watched 2 hours, 19 minutes of commercial TV each day in July 2018.

Chart of the Month August 2018

Chart of the month: Love Island is our type on paper

Love Island broke ITV2 viewing records this summer, but this only tells part of the picture

H1-2018-TV-viewing-report

H1 2018 TV viewing report

All the key viewing figures for the first half of 2018. Includes viewing stats, top programmes and most viewed advertisers