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TV drives emotion and fame


Creating an emotional response is incredibly effective in advertising. Against the important, hard business success metrics of sales and profit, campaigns with emotion and fame outperform more rational/information led approaches across the board.

And it is TV ads that evoke emotion more than ads in any other media; they make us laugh, cry or feel emotional. (Just take a look at some of our Ad Galleries and see for yourself)

Relevant search terms: TV, emotion, fame, creative ad effectiveness, advertising emotion

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