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TV advertising's killer charts


These slides are packed full of useful and inspiring stuff from advertising response and talkability to the power of emotion and fame. Whether you’re working on a pitch or just looking for facts to share with your teams, you should find everything you’re looking for here.

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Relevant search terms: power of TV, evidence, effectiveness

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All the key charts from Thinkbox’s 2017 study exploring the effects of TV partnerships

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Get with the programmes

An innovative and ground breaking study undertaken by House 51 and YouGov, exploring all of the aspects of TV sponsorship from how it works on the brain to how those effects translate into results for different kinds of partnerships.