Click the "CC" icon above to display the notesClick the download button below to save these charts

TV advertising's killer charts


These slides are packed full of useful and inspiring stuff from advertising response and talkability to the power of emotion and fame. Whether you’re working on a pitch or just looking for facts to share with your teams, you should find everything you’re looking for here.

Download the deck and immerse yourself in a world of evidence.






Relevant search terms: power of TV, evidence, effectiveness

You might also like
Monthly TV Set Viewing Report: February 2017

Monthly TV Set Viewing Report: February 2017

The latest figures from BARB show that the average adult watched 2 hours, 40 minutes of commercial TV each day in February 2017.

2016 viewing report

2016 TV viewing report

All the facts and figures for TV viewing in the UK. Includes audience viewing data, advertising impacts, TV infrastructure plus loads more.


Effectiveness in a Changing Media Landscape

Landmark new research by the IPA revealed that TV advertising works best of all, especially when used in combination with online video.