Click the "CC" icon above to display the notesClick the download button below to save these charts

Charts every advertiser should cherish

Download

More than perhaps at any other time, the last 12 months have seen effectiveness move to the centre of the advertising industry – the place it should always have been.

And we have never had the facts so good, with effectiveness study after effectiveness study being published by a host of respected organisations, from Ebiquity to Enders to the IPA to Gain Theory. So, it feels like the perfect moment to ask some of the leading minds in advertising effectiveness to come together and choose one must-see chart.

These are the charts no advertiser should ignore according to effectiveness evidence experts: Les Binet, Alex Steer, Tom Roach, Fran Cassidy, Lorna Hawtin, Peter Field and Patrick Barwise – available to download in Nickable form no less.

You might also like
VOD viewing

VOD viewing

Live TV is king but VOD plays an important role in today’s viewing landscape. Get up to speed with the facts on VOD and what drives us to view in this way.

TV-ad-views-and-investment

TV ad views and investment

TV advertising remains in rude health with 2.5 billion ads seen every day. For more lovely facts like this take a look our slide deck.

Nikable Charts time spent viewing

Time spent viewing

Ignore opinions and hearsay, if you want to get the real facts about the time spent watching TV then download this slide deck and get informed.