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SVOD competes with broadcaster TV, but doesn’t replace it

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Subscription OTT is not replacing TV viewed on a TV set or BVOD (broadcaster video on-demand).

A quintile analysis of Netflix viewers shows even the heaviest viewers of the platform still enjoy plenty of broadcaster TV.  In fact, only 20% of the heaviest Netflix viewers watch more Netflix than broadcast TV.

For most viewers, subscription OTT services are used to further complement existing TV and BVOD services.

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