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Chart of the month: We watched 42% more standard* TV ads in 2017 than in 2000


It’s confirmed. Yet again. TV has unbeatable scale and reach. Total individual TV set broadcast impacts in 2017 reached 942 billion, which equated to 43 ads per person per day viewed in full on the TV set.

The picture has remained broadly stable over recent years, but has increased considerably when compared with historic levels – in 2017 we watched 42% more standard TV ads than in 2000.

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