Top ads report

week 15, April 08 - 14

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Expedia.co.uk 112,984
2 Ryanair 86,437
3 Kayak.co.uk 83,691
4 Uber 82,670
5 Trivago.co.uk hotel price comparisi 67,665
6 Booking.com 63,432
7 Hotels.com 42,434
8 Ibis hotels 42,168
9 Tui holidays 37,720
10 First choice holidays 37,089
11 Welsh government visit wales 30,607
12 Marriott hotels & resorts 30,533
13 P&o cruises 22,686
14 Onthebeach.co.uk 20,740
15 Haven holidays drtv 18,942
16 Butlins holiday worlds 16,749
17 Irish ferries 15,996
18 Tripadvisor.co.uk 15,152
19 Secret escapes hotels 11,347
20 Voyageprive.com travel club 10,603
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