Top ads report

week 32, August 05 - 11

Profile report Reach report Top ads report Top programmes report

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 hotel price comparisi 138,927
2 100,436
3 77,844
4 64,501
5 P&o cruises 59,973
6 Thomas cook travel 53,836
7 James villas holidays 39,930
8 Riviera travel tours 36,225
9 32,937
10 Secret escapes hotels 30,107
11 Tui holidays 22,874
12 Hoburne holidays 19,525
13 Irish ferries 18,271
14 holidays 17,601
15 travel club 15,336
16 Trailfinders travel experts 12,931
17 Viking river cruises 9,996
18 Teletext holidays 9,966
19 Rol cruises 8,592
20 Warner holidays 8,246
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