Top ads report

week 5, January 28 - February 03

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Expedia.co.uk 168,654
2 Trivago.co.uk hotel price comparisi 124,550
3 Kayak.co.uk 116,791
4 P&o cruises 114,974
5 Tui holidays 91,804
6 Onthebeach.co.uk 86,191
7 Butlins holiday worlds 81,056
8 Easyjet airline co sale 74,495
9 Jet2.com 73,565
10 Saga holidays 62,537
11 Turkish airlines 57,858
12 Msc cruises 54,961
13 First choice holidays 54,359
14 Villaplus.com 54,201
15 British airways 51,590
16 Center parcs 49,261
17 Riviera river cruises 47,837
18 Virgin atlantic airlines 42,607
19 Booking.com 39,330
20 James villas holidays 31,648
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