Top ads report

week 15, April 08 - 14

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Huawei p30 pro mobile phone 124,926
2 Virgin media broadband 93,232
3 Sky ultimate on demand 71,118
4 Apple iphone 60,553
5 Samsung galaxy s10 57,093
6 Bt broadband drtv 55,953
7 Sky mobile 49,057
8 Sky tv & broadband 37,609
9 O2 custom plans 32,660
10 Vodafone voxi 25,758
11 Talk talk drtv 23,322
12 Giffgaff mobile network 23,222
13 Freeview free tv 23,001
14 O2 sim only 22,524
15 Hutchison 3g smarty 17,777
16 Spin master moonlite 15,510
17 Bt wi fi hotspots 14,932
18 Tesco mobile drtv 14,043
19 Bt plus 13,267
20 Cex mobile phone exchange 12,176
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