Top ads report

week 5, January 28 - February 03

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Sky broadband & talk 133,777
2 Virgin media broadband 111,715
3 Bt plus 104,126
4 Apple iphone 64,690
5 Bt plusnet drtv 59,116
6 Sky mobile 57,257
7 Google pixel 3 phone 43,227
8 Freeview free tv 41,590
9 Bt mobile drtv 32,499
10 Vodafone winter sale 30,249
11 Bt broadband drtv 26,954
12 Bt plusnet 24,974
13 Tesco mobile drtv 21,544
14 Sky on demand tin star 21,042
15 Talk talk drtv 20,828
16 Freesat digital satellite tv servic 8,472
17 O2 sim only 8,090
18 Virgin mobile 5,212
19 Leovegas mobile & online casinos 4,872
20 Bt business 2,660
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