Top ads report

week 32, August 05 - 11

Profile report Reach report Top ads report Top programmes report

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Vodafone unlimited data plan 104,164
2 Virgin media broadband 103,321
3 Ee samsung galaxy s10 91,517
4 Bt plus 91,168
5 Bt plusnet 76,717
6 Samsung galaxy note 10 mobile phone 67,218
7 Bt broadband sport drtv 56,467
8 Talk talk 51,494
9 Sky tv & broadband 51,482
10 Sky mobile 37,843
11 O2 sim only 30,879
12 Bt plusnet drtv 22,659
13 Tesco mobile drtv 19,403
14 Freeview free tv 11,483
15 Talk talk drtv 10,848
16 Samsung galaxy s10 6,593
17 Rok tv 416
18 Hutchison 3g mobile network 207
19 Ee 4g gift your data 160
You might also like
Chart-of-the-Month-Principle-of-diminishing-returns-is-paramount

Chart of the month: How does different media perform at different spend levels?

Understanding how channels drive a diminishing sales effect at increasing spend levels is critical to maximising effectiveness.

The Great British Switch Off

The Great British Switch Off

We wanted to find out how important TV is on our lives. Watch this film and see what happened when we challenged households to live without TV.

Monthly-TV-Report-July-2019

Monthly TV Viewing Report: July 2019

In July adults watched an average of 2 hours, 10 minutes of commercial linear TV each day, 5.25 million people celebrated Love (Island) and we met FleazyE, the DJing cat