Top ads report

week 32, August 05 - 11

Profile report Reach report Top ads report Top programmes report

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Ikea catalogue 92,493
2 Holland & barrett 74,954
3 69,379
4 Furniture village 68,184
5 64,493
6 Dsg currys & pc world stores 64,188
7 Wickes diy store 64,044
8 Go outdoors clothing & equipment 42,123
9 Hillarys blinds 21,711
10 Matalan wholesale clothing store 21,682
11 Boundary mill shop clothing 20,744
12 Boots pharmacy app 18,429
13 Barker & stonehouse tactical 12,932
14 home furnishings 9,892
15 Cotswold company 6,364
16 Booker premier stores 5,662
17 House proud furnishing 3,738
18 Harvey norman store 2,737
19 Junction 32 outlet 2,641
20 United carpets & beds 2,201
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