Top ads report

week 5, January 28 - February 03

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Oakfurnitureland.co.uk 116,117
2 Argos deals 86,244
3 Furniture village 79,310
4 Harveys furniture sale 73,461
5 Vision express optician 66,153
6 Wayfair.co.uk 65,246
7 Argos gift voucher 60,170
8 Made.com home furnishings 40,266
9 Wickes diy store 32,685
10 Carpetright 32,464
11 Hillarys blinds 12,210
12 Cotswold company 9,600
13 Warren james jewellers 9,410
14 Specsavers over 60s discount 9,338
15 Optical express 9,122
16 Ziffit.com 4,446
17 Neville johnson stairs 3,900
18 House proud furnishing 3,685
19 United carpets & beds 3,360
20 Sterling furniture 2,667
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