Top ads report

week 15, April 08 - 14

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Wickes diy store 149,292
2 Dsg currys & pc world stores 95,837
3 Oakfurnitureland.co.uk 75,107
4 Furniture village 73,733
5 B&q garden 72,394
6 Go outdoors clothing & equipment 65,204
7 Homebase stores 60,534
8 Wayfair.co.uk 51,605
9 Argos deals 50,550
10 Specsavers optician 49,726
11 Holland & barrett 46,071
12 Mcarthurglen designer clothes shop 24,639
13 Made.com home furnishings 24,615
14 Matalan wholesale clothing store 19,392
15 Vision express optician 17,022
16 Hillarys blinds 12,625
17 Perfect home weekly payment store 9,611
18 Cotswold company 8,933
19 Toolstation 7,625
20 Boundary mill shop clothing 6,492
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