week 5, January 28 - February 03
Top 50 ads of the week, plus the top 10 ads by major brand category
Impacts: one impact is one person of the target audience seeing an ad. These impacts are added up to give, in this case, the total number of impacts for an ad campaign. A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.
Impacts on this table are for “all individuals”
|6||Ebay online trading||34,433|
|11||Touchnote app personalised postcard||9,313|
|15||Hk optics selectspecs glasses||1,474|