Top ads report

week 15, April 08 - 14

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Amazon.co.uk 226,053
2 Ebay online trading 59,915
3 Littlewoods.com drtv 45,334
4 Wowcher.co.uk 38,128
5 Glassesdirect.co.uk 23,194
6 Jd williams jacamo 21,268
7 Touchnote app personalised postcard 5,843
8 Musicmagpie.co.uk 5,053
9 Topcashback.co.uk 4,934
10 Lookagain.co.uk online clothing 2,981
11 Ziffit.com 2,271
12 Prettylittlething.com 1,984
13 Boohoo.com 1,526
14 Hk optics selectspecs glasses 453
15 Getthelabel.com 336
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