Top ads report

week 5, January 28 - February 03

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 158,411
2 Bmw mini countryman 78,831
3 Suzuki vitara 76,336
4 Toyota ch r 64,090
5 Fiat 500x 63,670
6 Nissan qashqai 62,716
7 Peugeot 508 61,269
8 Bmw x5 58,873
9 Volkswagen electric golf 53,788
10 Volvo xc40 51,049
11 Chrysler jeep compass 46,674
12 Mazda cx5 41,832
13 Mazda cx3 39,904
14 Kia proceed 39,410
15 Ford suv 36,069
16 Subaru xv 27,353
17 Citroen c5 aircross suv 26,933
18 Auto trader magazine 26,613
19 Mercedes vans 26,030
20 Mitsubishi outlander phev 25,618
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