Top ads report

week 15, April 08 - 14

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Capital fm radio 34,364
2 The sun newspaper 31,798
3 Virgin radio 25,682
4 Itv vegetable power awareness 19,263
5 Daily mail newspaper 14,506
6 Msm asia tv 6,912
7 Sky sports formula 1 4,981
8 Uktv yesterday channel 4,907
9 Ary digital tv 4,205
10 Star tv 4,118
11 Stvcommercial.tv 3,607
12 Stv player 3,367
13 Geo tv 3,352
14 Stv weather forecast 2,672
15 Asia tv 2,552
16 Sky hum network uk 2,382
17 Sky on demand traitors 2,136
18 Viacom18 1,982
19 Nickelodeon jace take over 1,387
20 Dennis the week magazine 1,258
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