Top ads report

week 5, January 28 - February 03

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Itv box office 63,965
2 Itv vegetable power awareness 29,435
3 Sky vip loyalty plan 28,628
4 Channel 4 jason bourne 23,539
5 Itv channel 10,193
6 The economist newspaper 10,020
7 Virgin radio 6,443
8 Msm asia tv 6,381
9 Star tv 6,108
10 Itv competitions portal 5,713
11 Stvcommercial.tv 5,277
12 Dennis the week magazine 4,051
13 Ary digital tv 3,845
14 Asia tv 3,842
15 Nickelodeon junior butterbeans cafe 3,209
16 Sky atlantic channel 2,882
17 Viacom18 2,820
18 Auto trader magazine 1,980
19 Sky hum network uk 1,795
20 Geo tv 1,791
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