Top ads report

week 32, August 05 - 11

Profile report Reach report Top ads report Top programmes report

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Energizer max plus alkaline batteri 86,569
2 Domestos bleach 47,885
3 Acdoco dr beckmanns service it deep 47,139
4 Frontline flea treatment 43,343
5 Dove baby 42,531
6 Calgon water softener 36,100
7 Cillit bang grime & lime 36,093
8 Comfort intense 35,115
9 Febreze fabric freshener 31,898
10 Ariel 3 in 1 pods 30,717
11 Dettol spray refill pouches 30,130
12 Dettol anti bac laundry cleanser 29,895
13 Harpic power plus 29,576
14 Cif power & shine 25,476
15 Finish dishwasher cleaner 24,011
16 Fairy auto dishwasher 23,169
17 Sheba cat food 22,200
18 Flash 20,721
19 Lenor fabric softener 20,124
20 Fairy liquid 16,488
You might also like

Chart of the month: How does different media perform at different spend levels?

Understanding how channels drive a diminishing sales effect at increasing spend levels is critical to maximising effectiveness.

The Great British Switch Off

The Great British Switch Off

We wanted to find out how important TV is on our lives. Watch this film and see what happened when we challenged households to live without TV.


Monthly TV Viewing Report: July 2019

In July adults watched an average of 2 hours, 10 minutes of commercial linear TV each day, 5.25 million people celebrated Love (Island) and we met FleazyE, the DJing cat