Top ads report

week 5, January 28 - February 03

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Sheba cat food 53,770
2 Pets at home 48,311
3 Essity plenty kitchen towel 45,714
4 Tails.com dog food 40,690
5 Ariel 3 in 1 pods 39,829
6 Air wick essential mist 39,310
7 Whiskas dreamies 37,947
8 Flash 29,206
9 Purina dentalife dog treats 27,912
10 Febreze fabric freshener 26,255
11 Cillit bang grime & lime 25,923
12 Vanish gold stain remover 23,823
13 Harringtons dog food 23,164
14 Lenor fabric softener 18,425
15 Hg mould spray 18,221
16 Fairy non bio 11,722
17 Fairy liquid 10,756
18 Calgon water softener 10,450
19 Persil non bio 10,095
20 Fairy auto dishwasher 7,000
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