Top ads report

week 5, January 28 - February 03

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Dfs furniture 151,296
2 Bensons bed centres 88,484
3 Wren kitchens 86,101
4 Scs furniture & carpets 46,446
5 Sharps bedroom furniture 44,839
6 Eve sleep mattresses 43,991
7 Better bathrooms 43,918
8 39,497
9 Emma mattress 25,304
10 22,515
11 Hammonds fitted furniture 22,454
12 Quooker taps 19,487
13 Victorian plumbing 18,776
14 Safestyle windows 17,679
15 Anglian home improvements 15,157
16 Conservatory insulations 9,012
17 Stannah stairlifts 8,461
18 Crocodile garage doors 7,792
19 Tempur pressure mattress 7,095
20 Plumbs covers 6,752
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