Top ads report

week 32, August 05 - 11

Profile report Reach report Top ads report Top programmes report

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Aldi supermarkets 199,255
2 Co op supermarket 101,316
3 Kelloggs wk no added sugar grains g 94,383
4 Lidl big on quality 88,915
5 Morrisons supermarket 73,386
6 Magnum ice cream 62,405
7 Haribo confectionery 62,402
8 Asda stores 60,989
9 Weetabix cereal 60,717
10 Old el paso 60,017
11 Heinz mayonnaise 56,933
12 Walkers baked 56,895
13 Werthers original 55,541
14 Haagen dazs 54,787
15 Cadbury chocolate fingers 51,622
16 Hellmanns real mayonnaise 48,875
17 Kelloggs crunchy nut cornflakes 48,622
18 Pringles crisps 44,066
19 Birds eye green cuisine burger 41,997
20 Anchor butter 40,753
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