Top ads report

week 5, January 28 - February 03

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Asda stores 103,913
2 Aldi supermarkets 87,032
3 Gousto.co.uk ingredients delivery 80,137
4 Werthers original 73,235
5 Mattesons fridge raiders & savagers 66,263
6 Alpro unsweetened yogurt & milk 64,662
7 Nestle kit kat 63,295
8 Mccain chips 61,144
9 Old el paso 61,011
10 Kikkoman 57,802
11 Quorn meat substitute 57,211
12 Total greek yoghurt 55,844
13 Farmfoods frozen food 54,381
14 Aunt bessies 52,813
15 Walkers baked 51,360
16 Raisio benecol 49,987
17 Bahlsen choco leibniz biscuits 49,851
18 Kelloggs special k 49,074
19 Ab world foods blue dragon food 48,269
20 Nestle milky bar 48,042
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