Top ads report

week 15, April 08 - 14

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Morrisons supermarket 228,579
2 Iceland lamb 135,116
3 Aldi supermarkets 128,577
4 Marks & spencer food 127,458
5 Asda stores 119,652
6 Tesco food love stories 87,732
7 Lidl easter 73,193
8 Unilever breyers delights ice cream 73,138
9 Godiva chocolate 69,574
10 Walls carte dor ice cream 64,621
11 Savencia saint agur cheese 63,669
12 Kelloggs wk no added sugar grains g 56,957
13 Hellmanns real mayonnaise 54,846
14 Bertolli spread 54,505
15 Co op supermarket 53,274
16 Tesco stores 51,135
17 Schwartz spices 47,585
18 R&r kellys cornish ice cream 46,799
19 Danone activia bio yoghurt 46,672
20 Muller corners 46,373
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