Top ads report

week 32, August 05 - 11

Profile report Reach report Top ads report Top programmes report

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Experian credit expert 131,283
2 Aviva insurance 127,274
3 Lloyds bank 118,063
4 Halifax mortgages 113,873
5 Direct line insurance 102,628
6 Comparethemarket.com meals 95,661
7 Barclays mobile banking app 79,714
8 Fca ppi complaints 76,575
9 Confused.com 75,949
10 Natwest bank 75,450
11 Aa breakdown 74,163
12 Nfu mutual 71,835
13 Liverpool victoria motor insurance 68,838
14 Aa breakdown drtv 65,706
15 Bupa elderly care services 61,238
16 Totallymoney.com credit card 61,171
17 Tsb bank 58,588
18 Admiral insurance 53,719
19 Gladstone brookes ppi 52,038
20 Fca scamsmart 50,096
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