Top ads report

week 5, January 28 - February 03

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Comparethemarket.com energy 102,348
2 Natwest bank 97,312
3 British gas home care 96,414
4 Lloyds bank 94,336
5 Halifax contactless card 84,211
6 Santander banking 78,434
7 Ccs dwp pensions 73,225
8 Clearscore.com credit rating 71,894
9 National accident helpline 64,992
10 Confused.com 62,836
11 Barclays mobile banking app 60,236
12 Quickquid payday loans 57,826
13 Barclaycard entertainment 55,779
14 Experian credit expert 54,780
15 Royal & sun alliance more than drtv 53,633
16 Amex 52,480
17 Capital one quickcheck 49,323
18 Comparethemarket.com 49,303
19 Axa sun life over 50 ins plan 49,032
20 Moneysupermarket.com 48,696
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