Top ads report

week 15, April 08 - 14

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Halifax mortgages 135,795
2 Aviva insurance 128,860
3 Direct line insurance 108,846
4 Lloyds bank 88,503
5 Ccs dwp pensions 66,768
6 66,469
7 cinema 64,828
8 Royal & sun alliance more than 61,072
9 Nationwide building society 60,380
10 Barclays lifeskills programme 58,939
11 Quickquid payday loans 57,886
12 Gladstone brookes ppi 46,062
13 44,816
14 Axa sun life over 50 ins plan 40,856
15 Royal london over 50 insurance 39,101
16 Experian credit expert 39,013
17 Aa breakdown 38,763
18 credit rating 36,265
19 credit card 36,214
20 meals 35,126
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