Top ads report

week 32, August 05 - 11

Profile report Reach report Top ads report Top programmes report

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Subway sandwich shop 130,828
2 E1 blinded by the light film 83,794
3 Paramount dora the explorer film 79,811
4 Sunbingo.co.uk 72,836
5 Chessington world of adventure 64,353
6 Justeat.co.uk 63,917
7 Tombola.co.uk online bingo 60,816
8 Mcdonalds quarter pounder cheese 59,688
9 Camelot national lottery good cause 59,384
10 Camelot euromillions rollover 59,093
11 Camelot rollover 57,898
12 Sky now tv 56,595
13 Postcode lottery 54,498
14 Studiocanal playmobil film 52,852
15 Sony once in hollywood film 48,840
16 Mcdonalds restaurant 48,602
17 Kfc fill up lunch 46,332
18 Alton towers seabrook crisps 45,899
19 Elite singles dating service 45,780
20 Thorpe park 42,281
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