Top ads report

week 15, April 08 - 14

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Postcode lottery 106,046
2 Paramount wonder park film 69,596
3 Deliveroo takeaway delivery 67,650
4 Lionsgate hellboy film 63,158
5 Mcdonalds monopoly 59,075
6 online bingo 58,717
7 prime instant video 54,818
8 Kfc twister 52,036
9 E1 wild rose film 51,459
10 Legoland theme park 50,758
11 Warner pokemon pikachu film 50,666
12 47,868
13 Lionsgate red joan film 45,150
14 Camelot rollover 42,553
15 Sky now tv 42,238
16 Alton towers 40,402
17 Kfc chicken tuesdays 40,156
18 Mcdonalds mccafe 37,880
19 audio books 37,863
20 Mcdonalds vegetarian wrap happy mea 37,109
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