Top ads report

week 5, January 28 - February 03

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Tombola.co.uk online bingo 96,661
2 Camelot euromillions rollover 81,594
3 E1 green book film 79,137
4 Mcdonalds big mac 77,937
5 Kfc zinger stacker 77,219
6 Elite singles dating service 72,336
7 20c fox alita battle angel film 70,841
8 Gala spins slots & games 69,161
9 Audible.co.uk audio books 63,188
10 Justeat.co.uk 61,854
11 Universal train your dragon 3 film 61,549
12 Subway savers menu 57,939
13 Cashcade foxy bingo 57,543
14 Warner lego movie 2 film 56,637
15 Jackpotjoy.com 56,622
16 Gala bingo drtv 50,312
17 Kfc bargain bucket 49,660
18 Paramount instant family film 49,587
19 Sunbingo.co.uk 49,005
20 Mcdonalds big flavour wraps 47,753
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