Top ads report

week 15, April 08 - 14

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Lynx ice chill body spray & antiper 65,307
2 Listerine mouthwash 42,859
3 Tresemme colour shineplex haircare 42,728
4 Colgate expert anti stain toothpast 42,605
5 Boots no 7 skincare serum 42,229
6 Loreal elvive dream lengths hair ca 39,649
7 Philips oneblade shaver 39,627
8 Sensodyne toothpaste 38,573
9 Oral b power brush 38,200
10 Nivea for men 37,153
11 Loreal maybelline foundation 35,270
12 Bio oil specialist skin care 35,189
13 Head & shoulders shampoo 34,795
14 Simple biodegradable wipes 34,645
15 Oral b pro expert toothpaste 34,476
16 Loreal nutrisse 33,765
17 Loreal paris magic retouch 33,649
18 Nivea q10 anti wrinkle night cream 32,503
19 Gillette skinguard razor 31,078
20 Schwarzkopf live hair colour 30,666
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