Top ads report

week 32, August 05 - 11

Profile report Reach report Top ads report Top programmes report

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Colgate expert anti stain toothpast 89,543
2 Lynx ice chill body spray & antiper 75,167
3 Head & shoulders shampoo 64,928
4 John frieda frizz ease 64,055
5 Gillette skinguard razor 56,826
6 Max factor lash revival mascara 52,175
7 Philips oneblade shaver 50,424
8 Listerine mouthwash 49,342
9 Sensodyne toothpaste 47,288
10 Always discreet liners & pads 46,234
11 Loreal colorista hair colouring 45,006
12 Coty rimmel wonderluxe mascarra 38,956
13 Philips lumea hair removal 38,597
14 Philips prestige shaver 38,589
15 Loreal garnier organic lemongrass 34,764
16 Philips sonicare toothbrush 34,269
17 Thornton & ross cetraben cream 32,779
18 E45 cream 30,111
19 Gucci memoire fragrance 29,502
20 Oral b pro expert toothpaste 28,754
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