Top ads report

week 5, January 28 - February 03

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Sensodyne toothpaste 58,902
2 Gillette skinguard razor 57,026
3 Boots no 7 skincare serum 56,265
4 Nivea q10 anti wrinkle day cream 50,166
5 Loreal unbelieva brow 48,018
6 Charlotte tilbury cosmetics 41,794
7 Loreal garnier ultimate blends hair 40,412
8 Oral b power brush 40,125
9 Loreal elvive colour protect shampo 38,356
10 Christian dior sauvage fragrance 38,257
11 Pantene 3 minute miracle 37,490
12 Listerine mouthwash 37,103
13 Clinique id custom blend hydrator 36,706
14 Head & shoulders shampoo 34,208
15 Tresemme collagen plus fullness 33,911
16 Oral b pro expert toothpaste 33,245
17 Loreal nutrisse 33,153
18 Essity tena lady incontinence pads 31,797
19 Herbal essences shampoo 31,724
20 Loreal age perfect golden age cream 30,209
You might also like
Monthly-TV-Report-January-2019

Monthly TV Set Viewing Report: January 2019

The latest figures from BARB show that the average adult watched 2 hours, 33 minutes of commercial TV each day in January 2019.

Chart-of-the-month-Feb-2019

Chart of the month: Comfort, unwind & experience change little with age

February’s chart of the month demonstrates the need for comfort, experience and to unwind are consistently important across all age groups.

The-Age-of-Television-event

The Age of Television: the needs that drive us

This study by MTM uncovers the evolving TV and online video landscape, how it impacts the way we consume content and the core ‘need states’ that drive us to watch.