Top ads report

week 5, January 28 - February 03

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 1&1 business websites 180,976
2 Expedia.co.uk 168,654
3 Webuyanycar.com 158,411
4 Dfs furniture 151,296
5 Sky broadband & talk 133,777
6 Trivago.co.uk hotel price comparisi 124,550
7 Kayak.co.uk 116,791
8 Oakfurnitureland.co.uk 116,117
9 P&o cruises 114,974
10 Virgin media broadband 111,715
11 Amazon echo 105,806
12 British gas hive smart camera 104,281
13 Bt plus 104,126
14 Asda stores 103,913
15 Comparethemarket.com energy 102,348
16 Natwest bank 97,312
17 Tombola.co.uk online bingo 96,661
18 British gas home care 96,414
19 Lloyds bank 94,336
20 Ikea catalogue 92,821
21 Tui holidays 91,804
22 Bensons bed centres 88,484
23 Aldi supermarkets 87,032
24 Argos deals 86,244
25 Onthebeach.co.uk 86,191
26 Wren kitchens 86,101
27 Halifax contactless card 84,211
28 Amazon.co.uk 83,822
29 Camelot euromillions rollover 81,594
30 Butlins holiday worlds 81,056
31 Gousto.co.uk ingredients delivery 80,137
32 Furniture village 79,310
33 E1 green book film 79,137
34 Bmw mini countryman 78,831
35 Gocompare.com 78,551
36 Santander banking 78,434
37 Mcdonalds big mac 77,937
38 Microsoft artificial intelligence 77,294
39 Kfc zinger stacker 77,219
40 Suzuki vitara 76,336
41 Easyjet airline co sale 74,495
42 Weflip.com 74,238
43 Jet2.com 73,565
44 Harveys furniture sale 73,461
45 Werthers original 73,235
46 Ccs dwp pensions 73,225
47 Elite singles dating service 72,336
48 Clearscore.com credit rating 71,894
49 Purplebricks.com 71,848
50 Cancer research uk 71,120
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