Top ads report

week 15, April 08 - 14

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Morrisons supermarket 228,579
2 Amazon.co.uk 226,053
3 Dfs furniture 187,315
4 Wickes diy store 149,292
5 Halifax mortgages 135,795
6 Iceland lamb 135,116
7 Aviva insurance 128,860
8 Aldi supermarkets 128,577
9 Marks & spencer food 127,458
10 Huawei p30 pro mobile phone 124,926
11 Asda stores 119,652
12 Expedia.co.uk 112,984
13 Direct line insurance 108,846
14 Postcode lottery 106,046
15 Dsg currys & pc world stores 95,837
16 Virgin media broadband 93,232
17 Scs furniture & carpets 90,056
18 Lloyds bank 88,503
19 Tesco food love stories 87,732
20 Ryanair 86,437
21 Skechers sport shoes 84,226
22 Uswitch.com 83,845
23 Kayak.co.uk 83,691
24 Weight watchers online 82,918
25 Uber 82,670
26 Dulux easycare 81,998
27 Citroen c3 aircross compact suv 81,797
28 Oakfurnitureland.co.uk 75,107
29 Furniture village 73,733
30 Lidl easter 73,193
31 Unilever breyers delights ice cream 73,138
32 B&q garden 72,394
33 Aa brand 71,306
34 Sky ultimate on demand 71,118
35 Jd williams clothing 70,128
36 Paramount wonder park film 69,596
37 Godiva chocolate 69,574
38 Bulb energy 69,362
39 Volkswagen t cross 68,423
40 Trivago.co.uk hotel price comparisi 67,665
41 Deliveroo takeaway delivery 67,650
42 Ccs dwp pensions 66,768
43 Moneysupermarket.com 66,469
44 Lynx ice chill body spray & antiper 65,307
45 Go outdoors clothing & equipment 65,204
46 Comparethemarket.com cinema 64,828
47 Walls carte dor ice cream 64,621
48 Enterprise rent a car rescue servic 64,448
49 Toyota rav 4 64,395
50 Savencia saint agur cheese 63,669
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