Top ads report

week 1, January 02 - 08

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Dfs furniture 364,036
2 Dsg currys & pc world stores 362,250
3 Asda stores 233,578
4 Harveys furniture sale 223,973
5 Aldi supermarkets 219,371
6 Park christmas savings catalogue 207,890
7 Bensons bed centres 200,066
8 Comparethemarket.com 192,128
9 Eaglemoss star trek collection 174,997
10 De agostini build your own r2d2 171,946
11 De agostini mind body spirit 167,258
12 Oakfurnitureland.co.uk 166,626
13 Sky broadband & talk 150,299
14 Safestyle windows 142,855
15 Confused.com 139,975
16 Appliancesonline.co.uk 130,310
17 Thomas cook travel 122,665
18 Scs furniture & carpets 118,548
19 Webuyanycar.com 115,622
20 Expedia.co.uk 112,950
21 B&q value 111,877
22 Lloyds bank 110,552
23 Magnet kitchens 108,042
24 Furniture village 107,654
25 Kayak.co.uk 105,131
26 Uswitch energy 103,750
27 Muller light greek yoghurt 103,211
28 Homebase stores 101,685
29 Butlins holiday worlds 101,463
30 Amex platinum card 100,258
31 Weight watchers online 98,231
32 Sharps bedroom furniture 97,722
33 Moneysupermarket.com 97,594
34 Match.com dating service 94,355
35 Jet2.com 94,151
36 Disneyland paris 93,750
37 Victoriaplumb.com 93,745
38 Easyjet airline co sale 92,614
39 Ccs raf armed forces careers 92,435
40 Trivago.co.uk hotel price comparisi 92,349
41 Thomson holidays 91,672
42 Eaglemoss build the delorean model 91,101
43 Bathstore.com 90,304
44 Toyota ch r 89,843
45 Gala bingo drtv 87,713
46 Dreams beds 87,375
47 Center parcs 87,238
48 Hachette transformers collection 87,067
49 Hsbc mobile banking 82,666
50 Dunelm mill store 81,463
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