Top ads report

week 6, February 06 - 12

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Tesco food love stories 190,012
2 Asda stores 189,417
3 Marks & spencer valentines day 184,340
4 Dfs furniture 169,139
5 Moneysupermarket.com 168,671
6 Morrisons supermarket 168,413
7 Funkypigeon.com 165,018
8 Moonpig.com 160,010
9 Webuyanycar.com 149,807
10 Comparethemarket.com 147,022
11 Confused.com 140,481
12 Aldi supermarkets 136,909
13 Sky broadband & talk 123,372
14 Groupon.co.uk 121,467
15 De agostini my animal farm 116,177
16 Trivago.co.uk hotel price comparisi 115,314
17 Oakfurnitureland.co.uk 106,779
18 Virgin media 105,868
19 Sensodyne pronamel toothpaste 104,319
20 Lavazza coffee 103,248
21 British gas boiler installation 101,810
22 Homebase stores 98,920
23 Match.com dating service 94,451
24 Safestyle windows 93,399
25 Kayak.co.uk 91,885
26 Waitrose supermarket 91,663
27 Lloyds bank 90,243
28 Dreams beds 89,918
29 Danone actimel yoghurt drink 87,625
30 Sainsburys supermarket 85,517
31 Postcode lottery 83,326
32 Expedia.co.uk 83,213
33 Barclays mortgages 81,636
34 Natwest bank 81,518
35 British gas hive active heating 81,071
36 Thomson holidays 80,737
37 Kikkoman 79,761
38 Ccs dwp pensions 79,687
39 Nationwide building society 77,723
40 Warner lego batman film 76,390
41 Swarovski jewellery 75,842
42 Santander mortgages 75,646
43 Health lottery 75,608
44 B&q half term deals 75,459
45 Wickes diy store 75,003
46 Tombola.co.uk online bingo 73,667
47 Burger king king savers menu 73,308
48 Amex 72,564
49 Holiday inn 72,355
50 Auto trader magazine 71,288
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