Top ads report

week 14, April 03 - 09

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Morrisons supermarket 351,495
2 Asda easter 232,081
3 Dsg currys & pc world stores 217,151
4 Aldi supermarkets 164,956
5 Confused.com 156,502
6 Tesco food love stories 133,660
7 Dfs furniture 130,776
8 Airbnb travel accomodation 117,624
9 Sky now tv 116,914
10 Sky mobile 113,562
11 Skechers sport shoes 112,727
12 Oakfurnitureland.co.uk 111,885
13 Samsung galaxy s8 mobile phone 108,877
14 Comparethemarket.com 106,840
15 Moneysupermarket.com 106,198
16 Waitrose supermarket 105,023
17 Dunelm mill store 102,477
18 Expedia.co.uk 99,061
19 Universal fast & furious 8 film 96,654
20 Trivago.co.uk hotel price comparisi 91,669
21 Virgin media 91,601
22 Dreams beds 89,290
23 Hsbc mortgages 88,201
24 Furniture village 87,720
25 Match.com dating service 87,171
26 Halifax savings 74,643
27 British gas hive active heating 74,032
28 Lidl easter chocolate 74,012
29 Jd williams clothing 73,199
30 Homebase stores 72,039
31 Mcdonalds monopoly 70,860
32 Toyota ch r 70,643
33 Vo5 creation hairsprays 70,627
34 20c fox the boss baby film 70,135
35 Thorntons chocolates 68,978
36 Scs furniture & carpets 68,844
37 Wickes diy store 68,625
38 Tombola.co.uk online bingo 67,753
39 Ee 4g mobile network 67,283
40 Diet coke 67,095
41 Smart energy smart meters 65,057
42 Freeview free tv 63,862
43 Burger king king deals 63,646
44 Lidl easter lunch 63,631
45 B&q garden 62,856
46 Bt broadband drtv 62,627
47 Lynx you deodorant 62,320
48 Sainsburys easter 62,141
49 Dulux easycare 61,315
50 Bt deals 61,289
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