Top ads report

week 40, October 02 - 08

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Dfs furniture 147,433
2 Aldi supermarkets 144,539
3 Oakfurnitureland.co.uk 127,985
4 British gas home service 123,507
5 Next retail 121,349
6 Marks & spencer food 120,907
7 Morrisons supermarket 118,404
8 Asda stores 110,877
9 Amazon echo 102,575
10 Samsung curved qled tv 102,084
11 Ee 4g mobile network 97,493
12 Sainsburys live well for less 93,771
13 Thomson holidays 92,651
14 Comparethemarket.com 90,616
15 Argos electrical 89,480
16 Scs furniture & carpets 89,230
17 Sky q 89,116
18 Very.co.uk 87,120
19 Moneysupermarket.com 86,342
20 Barclaycard 86,214
21 Dsg currys & pc world stores 85,974
22 Halifax new home buyers 85,696
23 Burger king angry whopper burger 85,553
24 Confused.com 84,483
25 Toyota hybrid 84,481
26 Jd williams clothing 84,313
27 Homebase stores 83,069
28 Furniture village 82,851
29 Lloyds bank 82,571
30 Apple iphone 81,336
31 Sky mobile 74,546
32 Microsoft surface laptop 73,997
33 Lynx deodorant & fragrance 71,760
34 Littlewoods.com 71,147
35 Swinton insurance 71,107
36 Dominos pizza 70,527
37 British gas hive camera 69,170
38 Shpock app 68,786
39 Sky drtv 65,890
40 Mcdonalds south african stack burge 65,612
41 Admiral insurance 64,054
42 Natwest bank 63,986
43 Virgin media 62,624
44 Pets at home 62,594
45 Argos fast track delivery 62,315
46 Sharps bedroom furniture 61,811
47 Boots no 7 skincare serum 61,535
48 Quickquid payday loans 60,707
49 Booking.com 60,269
50 Samsung galaxy s8 & gear 360 vr 60,157
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