Top ads report

week 24, June 12 - 18

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Comparethemarket.com 177,191
2 Aldi supermarkets 175,834
3 Morrisons supermarket 173,212
4 Dfs furniture 129,137
5 Postcode lottery 120,712
6 Moonpig.com 115,669
7 Marks & spencer food 114,221
8 Burger king brand 107,924
9 Waitrose supermarket 106,965
10 Trivago.co.uk hotel price comparisi 104,725
11 Tesco food love stories 102,128
12 Amazon fire tv 99,345
13 Moneysupermarket.com 97,114
14 Asda stores 94,922
15 Expedia.co.uk 94,046
16 British gas hive active heating 93,798
17 Funkypigeon.com 92,361
18 Nationwide building society 89,864
19 Tesco mobile 89,453
20 Amazon echo 88,142
21 National accident helpline 87,111
22 Amazon prime delivery 87,084
23 Samsung galaxy s8 mobile phone 86,865
24 Camelot lotto 83,438
25 Virgin media 81,206
26 Oral b power brush 81,203
27 Microsoft hp spectre windows 10 pc 80,326
28 Aa brand 79,969
29 Dreams beds 79,166
30 Noble happy egg company 79,131
31 Experian credit expert 77,457
32 Wrigley airwaves 76,977
33 Confused.com 76,336
34 Paramount transformers 5 film 75,940
35 Direct line motor insurance 74,328
36 Homebase stores 73,725
37 Suzuki swift 73,244
38 Toyota yaris 71,615
39 Muller light greek style yoghurt 71,219
40 Uber 70,265
41 Macmillan cancer relief 69,450
42 Universal despicable me 3 film 68,980
43 Hotels.com 67,972
44 Quickquid payday loans 66,310
45 Oakfurnitureland.co.uk 65,656
46 Bensons bed centres 64,885
47 Tsb bank 64,409
48 Smart energy smart meters 64,247
49 Talk talk 63,018
50 Lipton ice tea 62,750
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