Top ads report

week 44, October 29 - November 04

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Tesco value 202,817
2 Aldi supermarkets 197,739
3 Comparethemarket.com 197,166
4 Dsg currys & pc world stores 186,048
5 Dfs furniture 157,730
6 Iceland party food 152,166
7 Asda stores 148,489
8 Colgate max white toothpaste 134,788
9 Moneysupermarket.com 131,303
10 Tsb bank 129,713
11 Oakfurnitureland.co.uk 127,084
12 Argos deals 126,672
13 Huawei mate 20 pro mobile phone 126,380
14 Scs furniture & carpets 126,375
15 Tesco food love stories 123,418
16 Amazon echo 103,756
17 Ford fiesta active 101,097
18 Nestle nespresso 98,677
19 Santander banking 97,534
20 Sky now tv 96,749
21 Danone activia bio yoghurt 96,470
22 Ikea catalogue 96,340
23 Apple iphone 92,994
24 British gas home care 92,464
25 Dominos pizza 92,409
26 Amazon fire tv 89,757
27 Very.co.uk 87,599
28 Samsung galaxy note 9 mobile phone 87,196
29 Smart energy smart meters 87,168
30 Lindt lindor chocolate 86,540
31 Diet coke 86,522
32 Furniture village 86,182
33 Lg electronics oled television 85,181
34 Lloyds bank 84,476
35 Bmw mini 82,554
36 Confused.com 82,309
37 World wildlife fund 80,991
38 Amex gold card 80,735
39 20c fox widows film 80,680
40 Warner fantastic beasts 2 film 80,176
41 Sunbingo.co.uk 80,055
42 Justeat.co.uk 78,514
43 Bt plus 77,418
44 Sky mobile 77,058
45 Euro pro shark vacuum cleaner 75,770
46 Uber 75,624
47 Holland & barrett 74,882
48 Sony red dead redemption 2 game 74,377
49 Amazon.co.uk prime instant video 72,735
50 Tombola.co.uk online bingo 71,624
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