Top ads report

week 27, July 02 - 08

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Aldi supermarkets 174,934
2 Dfs furniture 162,998
3 Comparethemarket.com 160,686
4 Asda stores 158,724
5 Kayak.co.uk 143,121
6 Expedia.co.uk 130,633
7 Lloyds bank 121,989
8 Confused.com 121,643
9 Samsung galaxy s9 117,460
10 Amazon prime day 115,139
11 Trivago.co.uk hotel price comparisi 112,786
12 Vodafone 112,720
13 Morrisons supermarket 111,864
14 Ikea catalogue 109,370
15 Aviva dashcam app 105,359
16 Facebook online social network 102,394
17 Purplebricks.com 102,241
18 Kfc double bucket 101,857
19 Next summer sale 100,945
20 Lidl fa skills coaching 98,511
21 Webuyanycar.com 94,954
22 Halifax mortgages 94,267
23 B&q garden 93,668
24 Fiat 500 91,299
25 Kfc double down 91,170
26 Moonpig.com 87,606
27 Gocompare.com 85,744
28 Sky broadband & talk 83,816
29 Furniture village 83,510
30 Pets at home 80,597
31 Citroen c3 79,937
32 Tripadvisor.co.uk 79,520
33 Virgin media broadband & tv 79,269
34 Tombola.co.uk online bingo 77,976
35 Ccs raf armed forces careers 77,934
36 Ccs royal navy 76,845
37 Suzuki cars 76,114
38 Muller white velvet plain yoghurt 76,088
39 Sunny.co.uk online loans 75,948
40 Quickquid payday loans 75,886
41 Tempur pressure mattress 75,457
42 Wren kitchens 74,753
43 Universal mamma mia 2 film 74,667
44 Toyota aygo 74,595
45 Co op supermarket 74,395
46 Dove deodorant 73,636
47 Moneysupermarket.com 73,550
48 Nationwide building society 73,480
49 Sharps bedroom furniture 73,468
50 Apple macbooks 73,025
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