Top ads report

week 2, January 07 - 13

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Dfs furniture 198,393
2 Aldi supermarkets 193,947
3 Comparethemarket.com 190,597
4 Kayak.co.uk 168,328
5 Oakfurnitureland.co.uk 141,422
6 B&q value 127,886
7 Sainsburys live well for less 127,603
8 Park christmas savings catalogue 111,375
9 Asda stores 110,971
10 Tui holidays 108,405
11 David lloyd clubs 107,881
12 Webuyanycar.com 107,744
13 Bt plusnet drtv 107,665
14 Moneysupermarket.com 107,630
15 Virgin media broadband 107,212
16 Made.com home furnishings 105,489
17 1&1 business websites 105,158
18 Clearscore.com credit rating 104,690
19 Nuffield health 104,412
20 Bensons bed centres 102,721
21 Harveys furniture sale 102,638
22 Onthebeach.co.uk 102,348
23 Ryanair 99,512
24 Scs furniture & carpets 96,967
25 Lloyds bank 93,953
26 Furniture village 92,754
27 Trivago.co.uk hotel price comparisi 90,985
28 Tesco centenary 89,746
29 Jet2.com 83,492
30 Farmfoods frozen food 82,933
31 Gocompare.com 82,597
32 Suzuki vitara direct 81,739
33 Halifax contactless card 80,439
34 Weflip.com 80,162
35 Dreams beds 79,882
36 Wickes diy store 79,332
37 Holland & barrett 78,020
38 Zoopla.co.uk 78,000
39 British airways 77,285
40 Magnet kitchens 76,074
41 Hotels.com 74,188
42 Eve sleep mattresses 74,173
43 Weight watchers online 73,868
44 Corsodyl toothpaste 73,676
45 Expedia.co.uk 73,622
46 Sky broadband & talk 72,960
47 Onthemarket.com property search 71,832
48 British gas home care 71,357
49 Hyundai tucson 70,763
50 Villaplus.com 69,727
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