Top ads report

week 48, November 27 - December 03

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Amazon.co.uk black friday 286,400
2 Dsg currys & pc world stores 271,997
3 Tesco turkey 250,223
4 Asda stores 224,008
5 Aldi supermarkets 197,481
6 House of fraser black friday 169,658
7 Morrisons supermarket 168,918
8 Dfs furniture 159,206
9 Argos black friday 159,196
10 Vistaprint calendars 158,077
11 Appliancesonline.co.uk 148,211
12 Oakfurnitureland.co.uk 129,150
13 Very.co.uk 127,103
14 Sky cinema 126,976
15 Google home speaker 117,069
16 Matalan wholesale clothing store 110,453
17 Puig paco rabanne 1 million & lady 100,866
18 B & m stores 100,827
19 Sainsburys christmas 100,764
20 British gas hive active heating 99,984
21 Microsoft surface pro laptop 97,742
22 Ebay online trading 92,479
23 British gas localheroes.com 89,535
24 20c fox battle of the sexes film 88,717
25 Muller white velvet plain yoghurt 87,117
26 Bt deals 87,039
27 Waitrose supermarket 85,438
28 Confused.com 84,791
29 Quickquid payday loans 84,291
30 Hoover appliances 84,241
31 Wren kitchens 83,960
32 Boots christmas gifts 83,409
33 World wildlife fund 83,126
34 Vodafone pass 82,711
35 Moneysupermarket.com 82,557
36 Bt tv 81,946
37 British gas home care 80,994
38 Samsung galaxy note 8 mobile phone 80,521
39 Topcashback.co.uk 80,493
40 Marks & spencer christmas 79,352
41 Jd sports 79,114
42 Lloyds bank 78,638
43 Postcode lottery 76,928
44 Furniture village 75,910
45 Comparethemarket.com 75,779
46 Scs furniture & carpets 75,146
47 Ee 4g mobile network 74,783
48 Barclays fraud protection 73,980
49 Burger king king box 72,923
50 Tombola.co.uk online bingo 72,451
You might also like
billions

Chart of the month: proportion of advertising-generated profit by medium

Make more informed decisions about media investment with our chart of the month courtesy of Ebiquity and Gain Theory

Monthly-TV-Report-October-2017

Monthly TV Set Viewing Report: October 2017

The latest figures from BARB show that the average adult watched 2 hours, 28 minutes of commercial TV each day in October 2017.

Profit ability: the business case for advertising

Profit Ability: the business case for advertising

Independent effectiveness study from Ebiquity and Gain Theory of over 2,000 campaigns quantifying advertising’s short and long-term business impact