Top ads report

week 31, July 31 - August 06

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Sky sports 240,011
2 Samsung galaxy s8 mobile phone 191,540
3 Confused.com 183,357
4 Trivago.co.uk hotel price comparisi 181,593
5 Health lottery 161,292
6 Morrisons supermarket 157,765
7 Comparethemarket.com 142,626
8 Skechers sport shoes 132,878
9 Apple iphone 132,445
10 Lloyds bank 131,410
11 Dfs furniture 131,257
12 Pets at home 124,623
13 Tesco food love stories 123,963
14 Marks & spencer food 121,504
15 Oakfurnitureland.co.uk 120,200
16 Halifax savings 119,226
17 Dsg currys & pc world stores 114,573
18 Sky drtv 113,151
19 Ee 4g mobile network 113,116
20 Ikea catalogue 108,176
21 Aldi supermarkets 105,819
22 Sky now tv 105,211
23 Mbna credit card 105,209
24 Moneysupermarket.com 102,675
25 Tripadvisor.co.uk 101,177
26 Dreams beds 98,893
27 Nationwide building society 95,389
28 Eve sleep mattresses 91,604
29 Sony the emoji movie film 89,431
30 Expedia.co.uk 88,489
31 Macmillan cancer coffee morning 87,638
32 Quickquid payday loans 86,962
33 Ford fiesta 86,361
34 Webuyanycar.com 85,479
35 Ben & jerrys cookie dough wich 83,582
36 Furniture village 82,773
37 Direct line motor insurance 82,738
38 Booking.com 82,731
39 Argos fast track delivery 80,682
40 Warner the nut job 2 film 79,941
41 Sainsburys live well for less 79,337
42 Vo5 styling 77,240
43 Lidl steak 76,832
44 Nissan qashqai 76,126
45 Sharps bedroom furniture 76,061
46 Virgin media sky & bt sports 75,006
47 Sky mobile 74,679
48 Appliancesonline.co.uk 74,400
49 Tombola.co.uk online bingo 74,026
50 Muller rice dessert 73,067
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