Top ads report

week 19, May 08 - 14

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Tesco food love stories 171,713
2 Dfs furniture 157,906
3 Morrisons supermarket 138,176
4 Iceland frozen food 123,648
5 Comparethemarket.com 123,437
6 Samsung galaxy s8 mobile phone 121,438
7 Burger king brand 118,719
8 Tesco florence & fred 117,264
9 Aldi supermarkets 113,085
10 Expedia.co.uk 108,920
11 Moneysupermarket.com 108,732
12 Skechers sport shoes 108,707
13 Confused.com 103,483
14 Trivago.co.uk hotel price comparisi 103,116
15 Sky mobile 100,003
16 Oakfurnitureland.co.uk 98,593
17 Lidl potatoes 96,625
18 Dreams beds 95,508
19 Experian credit expert 92,863
20 Amazon echo 87,389
21 Clearscore.com credit rating 86,692
22 Muller corner competition 85,449
23 B&q garden 85,301
24 Apple watch 83,500
25 Toyota yaris 81,071
26 Halifax new home buyers 80,142
27 Postcode lottery 79,464
28 Jd williams clothing 78,713
29 Royal & sun alliance more than drtv 76,380
30 Dsg currys & pc world stores 74,789
31 Husqvarna gardena hose connectors 73,698
32 Danone actimel yoghurt drink 72,514
33 Apple iphone 72,311
34 Zoopla.co.uk 71,875
35 Sky q 70,842
36 Nivea sun care 70,131
37 Lindt excellence chocolate 69,356
38 Lloyds bank 68,201
39 Sainsburys lego cards 68,103
40 Shpock app 67,766
41 Argos fast track delivery 66,836
42 Universal the mummy film 66,420
43 Natwest bank 65,840
44 Warner king arthur film 65,838
45 Nationwide building society 64,389
46 Giffgaff mobile network 64,380
47 Colgate max white whitening pen 64,133
48 Alpecin caffeine shampoo 64,075
49 Marks & spencer 64,037
50 Quickquid payday loans 63,841
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