Top ads report

week 36, September 03 - 09

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Comparethemarket.com 178,254
2 Ebay online trading 162,617
3 Dsg currys & pc world stores 159,859
4 Dfs furniture 155,972
5 Tesco food love stories 152,816
6 Huawei p20 pro mobile phone 146,715
7 Aldi supermarkets 135,195
8 Sky broadband & talk 113,010
9 Macmillan cancer coffee morning 103,360
10 Morrisons supermarket 98,753
11 Confused.com 95,594
12 Ccs royal navy 92,489
13 Muller corners 91,280
14 Expedia.co.uk 90,704
15 Lloyds bank 89,617
16 Scs furniture & carpets 89,318
17 O2 priority 86,201
18 Google chromebook 85,124
19 Coke zero 84,536
20 Amazon echo 84,132
21 Ikea catalogue 80,380
22 John lewis department store 80,149
23 Amazon prime delivery 80,058
24 Aviva dashcam app 79,576
25 Matalan wholesale clothing store 79,484
26 Halifax mortgages 79,214
27 Smart energy smart meters 75,816
28 Emoov.co.uk online estate agents 75,149
29 Tsb bank 74,671
30 Skechers sport shoes 74,590
31 Fiat 500x 74,180
32 B&q value 72,924
33 Admiral insurance 71,812
34 Premier inn hotels 70,811
35 Hachette warhammer 40k conquest 69,628
36 Burger king king of the day 69,258
37 Panini laferrari supercar collectio 69,118
38 Head & shoulders shampoo 68,598
39 Quickquid payday loans 67,173
40 Oakfurnitureland.co.uk 66,826
41 Very.co.uk 66,066
42 Iceland warburtons 65,555
43 Asda stores 64,493
44 Quorn meat substitute 64,026
45 Kayak.co.uk 62,144
46 Wickes diy store 61,162
47 Amazon.co.uk prime instant video 61,162
48 Carpetright 60,804
49 Hotels.com 60,745
50 Center parcs 60,534
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