Top ads report

week 18, April 30 - May 06

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Oakfurnitureland.co.uk 201,039
2 Dfs furniture 162,511
3 Asda stores 151,257
4 Marks & spencer food 134,086
5 Comparethemarket.com 126,299
6 Dsg currys & pc world stores 113,499
7 Tesco food love stories 112,112
8 Huawei p20 pro mobile phone 111,160
9 Moneysupermarket.com 103,118
10 Skechers sport shoes 102,373
11 British gas rewards 102,242
12 Aldi supermarkets 101,758
13 Furniture village 100,533
14 Confused.com 97,540
15 Tesco mobile 96,666
16 Debenhams spectacular event 92,218
17 Iceland bbq food 91,743
18 Bensons bed centres 91,604
19 Morrisons supermarket 88,644
20 Kayak.co.uk 84,201
21 Scs furniture & carpets 83,118
22 Expedia.co.uk 82,614
23 Argos big red event 81,877
24 Lindt excellence chocolate 81,406
25 Dreams beds 81,053
26 Lloyds bank 80,823
27 Sky q 79,544
28 Citroen c4 cactus 78,899
29 Virgin media v6 box 78,143
30 Sofology 77,788
31 Freeview free tv 77,491
32 Wickes diy store 77,073
33 Sharps bedroom furniture 76,643
34 Halifax mortgages 76,470
35 British gas hive smart camera 76,024
36 Dyson v10 cordless vacuum 74,922
37 Direct line motor insurance 74,418
38 Trivago.co.uk hotel price comparisi 73,773
39 Harveys furniture sale 73,532
40 Indeed.co.uk 73,338
41 Ikea catalogue 73,062
42 Homebase stores 71,557
43 Easyjet package holidays 70,419
44 Fitbit.com fitness technology 68,662
45 Mcdonalds new york stack burger 67,612
46 Toyota ch r 67,449
47 Jd williams clothing 67,194
48 Bt broadband drtv 66,862
49 B&q kitchens 66,458
50 Wren kitchens 65,669
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