Top ads report

week 11, March 13 - 19

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Tesco food love stories 268,021
2 Sainsburys red nose day 214,110
3 Confused.com 172,938
4 Moonpig.com 147,593
5 Moneysupermarket.com 146,003
6 Morrisons supermarket 138,754
7 Dfs furniture 130,543
8 Comparethemarket.com 130,378
9 Asda stores 126,585
10 Sky now tv 124,407
11 Postcode lottery 116,206
12 Waitrose supermarket 111,984
13 The sun newspaper 107,869
14 Samsung galaxy s7 mobile phone 107,326
15 De agostini build the jaguar e type 107,315
16 Skechers sport shoes 103,583
17 Uswitch.com 102,235
18 Photobox.co.uk 100,315
19 Aldi supermarkets 100,137
20 Expedia.co.uk 97,963
21 Oakfurnitureland.co.uk 96,093
22 Dreams beds 94,462
23 Enterprise rent a car rescue servic 93,674
24 Match.com dating service 93,404
25 Nationwide building society 92,403
26 Dsg currys & pc world stores 87,776
27 Vodafone 30 day network guarantee 87,518
28 Funkypigeon.com 87,411
29 Aviva drive app 86,009
30 Santander banking 85,747
31 Disneyland paris 83,852
32 Nintendo switch console 1 2 switch 83,825
33 Warner chips law & disorder film 79,251
34 Bensons bed centres 79,245
35 Lenor fabric softener 78,937
36 Costa coffee 77,979
37 Next mid season sale 77,387
38 Amex 73,331
39 Trivago.co.uk hotel price comparisi 73,109
40 Bt broadband drtv 72,805
41 Very.co.uk 72,274
42 Shpock app 71,662
43 Safestyle windows 71,371
44 Monarch airlines 71,172
45 Co operative bank 70,627
46 Amazon echo 70,455
47 Bt mobile 69,788
48 Health lottery 69,244
49 Kayak.co.uk 68,772
50 Corsodyl toothpaste 68,379
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