Top ads report

week 10, March 04 - 10

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Sky mobile 191,634
2 Morrisons supermarket 172,512
3 Trivago.co.uk hotel price comparisi 153,048
4 1&1 business websites 152,955
5 British airways 130,232
6 Dfs furniture 128,632
7 Confused.com 125,231
8 Furniture village 116,295
9 Comparethemarket.com energy 109,957
10 Aldi supermarkets 108,886
11 Amazon echo 106,169
12 Bertolli spread 105,561
13 Disneyland paris 101,472
14 B&q paint 100,694
15 B&q value 100,269
16 Ccs phe be clear on cancer 98,811
17 Expedia.co.uk 98,098
18 Nationwide building society 93,046
19 Samsung galaxy s10 91,886
20 Suzuki swift 91,291
21 Bt plus 90,886
22 Aa brand 88,154
23 Head & shoulders shampoo 87,692
24 Direct line insurance 86,227
25 Amazon engage prime 85,792
26 Tui holidays 84,861
27 Mccain chips 83,109
28 Ee 4g mobile network 82,966
29 Sky tv & broadband 81,970
30 Karcher hard floor cleaner 81,945
31 Ford focus active crossover 80,236
32 O2 priority 80,032
33 Experian credit expert 78,294
34 Halifax mortgages 78,093
35 Sofology 77,979
36 Kayak.co.uk 77,707
37 Mcdonalds breakfast 77,163
38 Colgate total toothpaste 77,104
39 Renault kadjar 77,068
40 Ben & jerrys moophoria 76,968
41 Toyota corolla 76,936
42 Ikea catalogue 76,449
43 Quickquid payday loans 75,677
44 Walkers trending tastes crisps 75,091
45 Peloton home exercise bike 74,361
46 Tombola.co.uk online bingo 73,388
47 Weflip.com 73,032
48 Aviva dashcam app 72,905
49 Co op supermarket 72,756
50 Bel mini babybel cheese 72,715
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