Top ads report

week 19, May 06 - 12

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Dfs furniture 189,082
2 Tesco centenary 129,146
3 Aldi supermarkets 128,391
4 Comparethemarket.com 117,242
5 Aviva insurance 109,189
6 Morrisons supermarket 107,556
7 Visa fifa womens world cup 102,921
8 Halifax mortgages 100,756
9 Huawei p30 pro mobile phone 98,047
10 Sky tv & broadband 97,062
11 Skechers sport shoes 95,838
12 Virgin media broadband 95,013
13 Expedia.co.uk 90,987
14 Velux windows 88,108
15 Citroen c5 aircross suv 84,377
16 Deliveroo takeaway delivery 81,531
17 Booking.com 81,194
18 Oakfurnitureland.co.uk 80,280
19 Universal secret life of pets 2 fil 80,112
20 Hotels.com 79,256
21 British gas hive smart camera 78,945
22 Lionsgate john wick chapter 3 film 78,636
23 Waitrose & partners supermarket 77,983
24 Kfc fill up lunch 77,853
25 Ikea catalogue 77,432
26 Dunelm mill store 77,248
27 Kia sportage 77,009
28 B&q garden 76,360
29 Jd williams clothing 76,237
30 Mcdonalds restaurant 75,836
31 Nivea double effect eye make up rem 74,356
32 Vodafone roaming 73,897
33 Barclays mobile banking app 73,114
34 Mcdonalds new york stack burger 72,224
35 Moneysupermarket.com 72,122
36 Kfc bacon burger 72,092
37 Nescafe gold cappuccino 71,477
38 Toyota rav 4 70,952
39 1&1 business websites 70,873
40 Marks & spencer food 70,501
41 Homebase stores 70,099
42 Apple watch 69,732
43 Nationwide building society 68,926
44 Wayfair.co.uk 68,200
45 Onthemarket.com property search 67,749
46 Ford transit 67,360
47 Ccs dwp pensions 67,314
48 Easyjet airline co 66,476
49 Iceland curry 66,244
50 Bt broadband drtv 65,994
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