Reach report

week 32, August 05 - 11

Profile report Reach report Top ads report Top programmes report

The number of people TV can reach after one day and its cumulative growth right through to the end of the week.  Filter by audience.

The Reach data is based on the number of people in the UK who have watched at least 1 minute of TV during the identified time period.

The numbers are millions, whilst the percentages in maroon show what proportion of the of the UK population TV can reach in the time period indicated by the column headers.

All TV

Audience End of Day 1
('000)
End of Day 2
('000)
End of Day 3
('000)
End of Day 4
('000)
End of Day 5
('000)
End of Day 6
('000)
End of Day 7
('000)
Individuals67.7%40,83775.6%45,62879.9%48,16682.7%49,89585.0%51,28687.1%52,52688.7%53,493

Commercial TV

Audience End of Day 1
('000)
End of Day 2
('000)
End of Day 3
('000)
End of Day 4
('000)
End of Day 5
('000)
End of Day 6
('000)
End of Day 7
('000)
Individuals61.3%36,99270.7%42,62175.6%45,61079.0%47,65081.9%49,41484.3%50,83486.0%51,864
Adults65.5%33,33774.2%37,78978.6%40,02181.6%41,54084.2%42,87186.2%43,90987.8%44,714
ABC1 Adults61.0%17,22370.7%19,94675.8%21,37978.9%22,25582.0%23,14284.2%23,76786.1%24,295
Adults 16-3446.4%6,60258.4%8,31864.7%9,21169.3%9,86773.6%10,47476.5%10,89278.7%11,201
You might also like
Chart-of-the-Month-Principle-of-diminishing-returns-is-paramount

Chart of the month: How does different media perform at different spend levels?

Understanding how channels drive a diminishing sales effect at increasing spend levels is critical to maximising effectiveness.

The Great British Switch Off

The Great British Switch Off

We wanted to find out how important TV is on our lives. Watch this film and see what happened when we challenged households to live without TV.

Monthly-TV-Report-July-2019

Monthly TV Viewing Report: July 2019

In July adults watched an average of 2 hours, 10 minutes of commercial linear TV each day, 5.25 million people celebrated Love (Island) and we met FleazyE, the DJing cat