BARB data

What are we watching? Catch up with the latest consolidated TV viewing figures here

BARB Profile

Profile report

The top 50 programmes on commercial TV that deliver a higher than average percentage of the chosen audience

BARB Reach

Reach report

The number of people TV can reach after one day and its cumulative growth right through to the end of the week. Filter by audience


Top ads report

Top 50 ads of the week, plus the top 10 ads by major brand category


Top programmes report

The top 50 programmes on TV based on the size of their total viewing audience over the week. Filter by channel or audience

BARB the gold standard

BARB: the gold standard in media research

Find out more about BARB, the essential measurement, trading and performance currency for the UK advertising industry.

BARB Glossary

BARB Glossary

From OTS to VOSDAL, what these things mean and why it’s useful stuff