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Thinkbox TV Planning Awards 2018 shortlist revealed

We’re pleased to announce the fantastic shortlist for TV Planning Awards 2018. The awards, in conjunction with Campaign, are designed to recognise and celebrate inspired uses of TV and this year the shortlisting judges have had to make some tough decisions. 

This year MediaCom, the winner of the 2017 Grand Prix for DFS, is neck and neck with Manning Gottlieb OMD with three nominations each but three other agencies are just behind with two apiece. PHD is shortlisted for entries with both Quiet Storm and Drum; while OMD and M/SIX each have two papers up for prizes. There are six categories of awards, with the potential for additional special awards decided by the judges. Winners will be celebrated at an afternoon ceremony on 28 June and published alongside Campaign.


By category the shortlisted entries are:

Best use of "TV and"

  • Bountiful Cow for Movember
  • Manning Gottlieb OMD for Virgin Trains
  • Bountiful Cow for Movember

Best use of TV Innovation

  • Havas Group Media for Paypal
  • MediaCom for Cancer Research UK
  • Manning Gottlieb OMD for Specsavers

Best newcomer to TV

  • All Response Media for Pharmacy 2U
  • MullenLowe Mediahub for Western Union
  • PHD and Quiet Storm for Pukka Pies

Best ongoing use of TV

  • OMD UK for McDonald's
  • The Specialist Works for Soak.com
  • Wavemaker for Nationwide

Best use of sponsorship

  • Carat for Wickes 
  • MediaCom North for Tombola
  • M/SIX for Just Eat 
  • M/SIX for Tate & Lyle

Best use of content

  • Manning Gottlieb OMD for Age UK
  • MediaCom for F&F
  • PHD and Drum for Warner Bros 
  • the7stars for Suzuki 

The judges – chaired by Tess Alps, Thinkbox’s Chair – have been drawn from the advertiser, broadcaster, creative and media agency communities and will cast their expert eyes over the entries from those seeking TV planning fame and recognition. The judges are:

  • Nick Ashworth, Head of Marketing at DFS

  • Jennifer Carey, Group Media Planning Manager at Channel 4

  • Lindsey Clay, Thinkbox Chief Executive 

  • Dan Cullen-Shute, Chief Executive and Founder of Creature London 

  • Charlie Ebdy, Chief Strategy Officer at Vizeum 

  • Sam Gaunt, Head of Media at Lidl

  • Zoe Harkness, Head of Planning at Thinkbox 

  • Claire Hilton, Marketing Director at Barclays 

  • Lucy Jameson, Co-Founder of Uncommon

  • Jeremy Lee, Contributing Editor at Campaign 

  • Andrew Mallandaine, Sales Director at Turner Broadcasting System

  • Frances Ralston-Good, Chief Executive of Hearts & Science 

  • Tom Roach, Strategy Director and Partner at Bartle Bogle Hegarty London 

  • Rian Shah, Managing Director of Zenith UK Hub

  • Jason Spencer, Business Development Director at ITV

  • Andrew Stephens, Founding Partner at Goodstuff Communications 

  • Olivia Stubbings, Strategy Director at WCRS
  • Sue Unerman, Chief Transformation Officer at MediaCom
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