Thinkbox TV Planning Awards 2018 finalist films

Manning Gottlieb OMD and Age UK had cause for celebration at this year’s TV Planning Awards by lifting both the Best use of content award and the coveted Grand Prix. MG OMD were also victorious with their Specsavers entry in Best use of TV innovation, as well as being highly commended for their Virgin Trains work. OMD was the next highly awarded agency, triumphing in Best ongoing use of TV with McDonald’s and in Best use of “TV And” with easyJet. MullenLowe Mediahub and Western Union took home Best Newcomer, while m/SIX walked away with Best use of sponsorship. See the full list of winners below and take a minute, or perhaps 30, to watch the inspiring finalist case study films above. We promise it’ll be worth it.

Grand Prix

Manning Gottlieb OMD for Age UK

Best newcomer to TV

MullenLowe Mediahub for Western Union

Also shortlisted

  • All Response Media for Pharmacy 2U
  • PHD and Quiet Storm for Pukka Pies

Best ongoing use of TV

OMD UK for McDonald’s

Also shortlisted

  • The Specialist Works for Soak.com
  • Wavemaker for Nationwide

Best use of TV innovation

Manning Gottlieb OMD for Specsavers

Also shortlisted

  • Havas Group Media for Paypal
  • MediaCom for Cancer Research UK

Best use of ‘TV AND’

OMD UK for easyJet

Highly Commended

Manning Gottlieb OMD for Virgin Trains

Also Shortlisted

  • Bountiful Cow for Movember

Best use of sponsorship

m/SIX for Just Eat

Also Shortlisted

  • Carat for Wickes
  • MediaCom North for Tombola
  • m/SIX for Tate & Lyle

Best use of content

Manning Gottlieb OMD for Age UK

Also Shortlisted

  • MediaCom for F&F
  • PHD and Drum for Warner Bros
  • the7stars for Suzuki

Special Prizes

Best low budget use of TV

PHD and Drum for Warner Brothers

Best use of TV for PR

MediaCom for Cancer Research UK

You might also like
Mother-wall

Thinkbox appoints Mother as creative agency

Following a competitive pitch held with AAR, Mother have been appointed as Thinkbox’s new creative agency.

It’s time to make advertising creativity great again

It’s time to make advertising creativity great again

Brilliant creativity is what makes advertising interesting, gets people talking, and, most importantly is effective, the IPA’s new analysis should help us make ad creativity great again says Lindsey Clay.

Coming up on UKTV

Expedition with Steve Backshall, Waco, Where The Heart is and War Factories. Not to be missed this fortnight on UKTV.