The Thinkbox TV Planning Awards 2017 winners

MediaCom and DFS lead the pack for this year’s Thinkbox TV Planning Awards, by not only winning the ‘best ongoing use of TV’ prize but also the prestigious grand prix.  But not to be outdone, MG OMD also followed swiftly with their fantastic campaigns for John Lewis and Age UK and the7stars thereafter for their cheeky campaign for Suzuki and Bulldog. See the full list of winners below and treat yourself to 30 minutes watching some inspiring TV planning films of the winners and the finalists. They go nicely with a cup of tea and biscuit.

 

Grand Prix/Best ongoing use of TV

• MediaCom and DFS

Also shortlisted

• Arena Media and Domino’s Pizza (highly commended)
• UM Birmingham and Yorkshire Building Society

Best use of TV innovation

• Manning Gottlieb OMD, adam&eveDDB and John Lewis

Also shortlisted

• Goodstuff, The Outfit and Taylors of Harrogate
• MEC, Anomaly and Freeview

Best use of TV And…

• Manning Gottlieb OMD, Drum and Age UK

Also shortlisted

• MediaCom and Tesco (highly commended)
• MediaCom and Churchill
• Mindshare, Y&R and Marks & Spencer

Best Newcomer to TV

• PHD, AMV BBDO and Nutmeg

Also shortlisted

• MediaCom and Pinterest
• The7stars, adam&eveDDB and Bulldog (special prize: beyond the brief)

Best use of content

• PHD and Sainsbury’s

Also shortlisted

• MediaCom and Thomson
• Vizeum, The Story Lab and Very

Best use of TV sponsorship

• The7Stars and Suzuki

Also shortlisted

• MediaCom, MediaCom Sport and Entertainment and Allianz
• MEC and Colgate (special prize: best low budget use of TV)

Special prizes

Best low budget use of TV

• MEC and Colgate

Beyond the Brief

• the7stars, adam&eveDDB and Bulldog