As part of our event in November 2018, Jon Watts from research agency MTM presented this slide deck.
By analysing the changes in the TV landscape over the past decade, MTM provides a comprehensive picture of today’s TV in terms of viewing trends, programme investment, viewer experience and platform / SVOD adoption. Here MTM also gives its view on what the future holds for TV. How much more change can we expect? What are the content battle grounds for eyeballs and who’s best placed to win? What will these changes mean for advertisers?