Effectiveness in a changing media landscape

On the 31st October we kicked off Eff Week with ‘Effectiveness in a changing media landscape’, brought to you by Thinkbox and Google. You can watch the full event or just the sessions that take your fancy by using the player above.

Your viewing schedule includes:

Lessons in effectiveness
Nina Bibby, Consumer and Marketing Director at O2, told us how she drives marketing effectiveness in the business and how changes in the industry have influenced her approach over time. 

Effectiveness in a changing media landscape
The Godfathers of marketing effectiveness, Les Binet and Peter Field, unveiled the first part of their highly anticipated new study for the IPA, ‘Marketing in the digital age’. It follows on from their previous works, ‘Marketing in the era of accountability’ and ‘Advertising effectiveness: the long and short of it’, both of which were landmark examinations of how advertising actually works.

What now?    
A brilliant panel of ad experts discussed the implications of Binet & Field’s latest discoveries. Panellists were: Mark Earls, Herdmeister at Herd Consultancy; Simon Harwood, Head of Creativity and Innovation, PHD Media; Lorna Hawtin, Disruption Director at TBWA\Manchester; and Ian Cairns, Head of Marketing Communications and Brand from easyJet.


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Highlights from ITV

This fortnight ITV introduces the brand new series Celebrity Juice and the continuation of Liar, Cold Feet and The Real Housewives of Cheshire.


What to watch on Channel 4

Channel 4’s highlights this fortnight include the return of the Undateables and First Dates… it’s all happening right here.


What to watch on Turner

Tune in this October to three brand new series from Dorothy and the wizard of Oz; O.K.! Let’s be heroes through to pre-schooler show, Superwings! There really is something for everyone.