Effectiveness in a changing media landscape

On the 31st October we kicked off Eff Week with ‘Effectiveness in a changing media landscape’, brought to you by Thinkbox and Google. You can watch the full event or just the sessions that take your fancy by using the player above.

Your viewing schedule includes:

Lessons in effectiveness
Nina Bibby, Consumer and Marketing Director at O2, told us how she drives marketing effectiveness in the business and how changes in the industry have influenced her approach over time. 

Effectiveness in a changing media landscape
The Godfathers of marketing effectiveness, Les Binet and Peter Field, unveiled the first part of their highly anticipated new study for the IPA, ‘Marketing in the digital age’. It follows on from their previous works, ‘Marketing in the era of accountability’ and ‘Advertising effectiveness: the long and short of it’, both of which were landmark examinations of how advertising actually works.

What now?    
A brilliant panel of ad experts discussed the implications of Binet & Field’s latest discoveries. Panellists were: Mark Earls, Herdmeister at Herd Consultancy; Simon Harwood, Head of Creativity and Innovation, PHD Media; Lorna Hawtin, Disruption Director at TBWA\Manchester; and Ian Cairns, Head of Marketing Communications and Brand from easyJet.

 














You might also like
Louis Theroux copy

Coming up on UKTV

Yianni Supercar, Louis Theroux: Dark States, Who Do You Think You Are? USA and Murder On The Blackpool Express all this fortnight on UKTV.

CGHALLO 16

What to watch on Turner

April on the Turner channels is full to burst with exciting new episodes of your favorite shows.

First Dates copy

What to watch on Channel 4

Travel Man, Richard Ayoade is back, a brand new four-part thriller, Chimerica begins, First Dates returns for another series and The Great British School Swap sees children from segregated areas mix for the first time.