Watch Broadcaster VOD The Bigger Picture

TV – the prime and trusted advertising real TV – the prime and trusted advertising real estate estate

  • TV, in all its forms, is the most popular form of video, accounting for 71% of all time spent watching video.
  • The average view-through rate for Broadcaster VOD is 93%.
  • Advertising playing full screen will have a greater sales impact than ads playing on a smaller proportion of the screen.
  • VOD ROI increases as the proportion of Broadcaster VOD increases.

Linear + BVOD = drives campaign effectiveness

  • BVOD is an important part of the TV ecosystem with at least 70% of viewing now on a big screen
  • BVOD delivers a lot more viewing than campaign-impressions would lead you to believe BVOD delivers additional viewers – 1.6 on average across all platforms
  • Advertising on BVOD alongside Linear TV increases campaign effectiveness

BVOD delivers highly ‘absorbed’ viewing situations

  • Due to these viewing situations, BVOD produces greater happiness and engagement with content
  • BVOD creates greater brand impact and advertisers are viewed in a more positive light
  • BVOD can work on its own, but using both linear and VOD together is the most powerful combination for an advertising brand



You might also like
Reluctant landlord 17th

What’s on Sky in the next fortnight

Romesh Ranganathan stars in semi-autobiographical, The Reluctant landlord. Landscape Artist of the Year is back. New seven-part series Sally4Ever begins and the rock-solid SEAL team are off on their next secret mission.

BUTTERFLY-17th

Highlights from ITV

A huge life decision awaits in Butterfly, John Simm continues his hunt in Strangers, Jordan Stephens and Amelia Dimoldenberg hand over the microphones in Don’t Hate the Playaz and get ready for drama in The Only Way is Essex.

Emma-Willis

Coming up on UKTV

Emma Willis is in training on the maternity ward, Brian hits on an idea for a sure-fire money-spinner in Zapped, Taskmaster continues and Really will be showing their Most Haunted Halloween Specials.