The magic source: making the case for creativity

Block out your diary on Thursday 4th April, we’ve got a morning of insights you won’t want to miss…

Creatively awarded ads are proven to be vastly more effective than the average. And the most successful brands know that investing in creativity is the best way to encourage people not just to tolerate their ads, but to actively enjoy them, to seek them out, and to share them.

But, in a world often obsessed with efficient asset distribution rather than with ideas, making the case for investment in great creativity has never been harder. Creativity delivers instantly and builds brand equity for the longer-term, but it needs champions. It must be fought for. And paid for.

At this event, we will help you do just that.

With a keen eye on what the boardroom is interested in, Tom Roach, Managing Partner, BBH, will present the business case for investment in creativity. Jo Arden, Chief Strategy Officer and Katie McCambley, Global Account Director from MullenLowe London will be joined by their client, Ian Hampton, NHS England to discuss the nation’s favourite ad and what made it so popular. We’ll also explore why audio-visual advertising works so well and, in particular, TV’s ability to deliver effective creativity at scale.

Plus, the peerless Rory Sutherland, vice chairman of Ogilvy, will share ideas from his forthcoming book and explain what psychology can tell us about the sort of advertising we should aim for and why creative alchemy is more valuable than ever.

You think that’s plenty? There’s more. Crucially, we’ll also get the client view on why creativity and effectiveness are such a winning combination and how to argue for the necessary investment to enable great advertising to work its business magic.

Everything you need to know

  • Date: Thursday 4th April 2019
  • Time: Breakfast and registration at 9am – event ends at 12.45pm
  • Location: Ham Yard Hotel, 1 Ham Yard, Soho, London, W1D 7DT

Who should come?

Our events are open to anyone with an interest in marketing and advertising but due to popularity we prioritise registrations from senior advertisers, media and creative agencies.

By signing up you will be placed on a waiting list. Please check your inbox for a confirmation of your space. Due to the popularity of our events, we are unable to accommodate everyone, but you can still watch it live or later on demand.

Register your interest here
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