Young people: they are the future generations of consumers and, having grown up with the internet, they have a different set of expectations for the media they consume.
At this event we’re gathering together experts from across the media industry to help us better understand today’s kids and youth markets, the role video plays in their lives, what drives their behaviour, and the most effective ways for advertisers to speak to them.
Hosted by TV presenter Vick Hope, we’ll have all this:
- The mysterious workings of the adolescent brain from Professor Sarah-Jayne Blakemore
- The latest ‘Tribes’ research from Channel 4’s Research Manager, Georgina Harvey
- Brilliant ways of marketing to kids from Turner’s Sponsorship & Promotions Director, Rebecca Forster
- An under-the-hood Lego Batman session from Warner Bros.’ Deputy Marketing Director, Martin Gough, and VP & Director, Film Marketing, Alex Lewis
- Audience building insight from ITV’s Marketing Controller, Will Worsdell
- Explore how family viewers are redefining their relationship with TV from Nickelodeon's Research Director, Alison York
- Plus a strategy masterclass from Havas Media’s Head of Creative Strategy, Rik Moore
It’s an event packed full of goodness, and one not to be missed. This event is open to senior marketers, planners, strategists from brands, media and creative agencies.
This event is now fully booked but we will be streaming it live on the day. Don't forget to save the details below in your diary and join us on the 29th March to watch it from the comfort of your desk.
Date: Wednesday 29 March
Live-stream time: 9.30am to 1pm
Your online viewing schedule:
9.35 – 9.45 My Generation
Vick Hope, TV and radio presenter, journalist, and our host for the day, will explore our perceptions about young people.
9.45 – 10.00 Kids TV redefined
Alison York, Research Director from Nickelodeon, explores how family viewers are redefining their relationship with television. Looking at how kids and parents discover content and consume television programming across devices, TV Redefined takes a look at how watching TV is being transformed by technology.
10.00 – 10.20 Cracking the children’s market
Settle down for some true stories of advertising effectiveness. Rebecca Forster, Sponsorship & Promotions Director from Turner Media Innovations, presents best in class examples of how brands have successfully used kid’s TV properties across a diverse mix of advertising formats and platforms.
10.20 – 10.50 Brainstorm: the mysterious workings of the adolescent brain
Remember being a teenager? Rocked internally with hormones, outwardly with social pressures, sometimes wondering what was going on in your head? So does cognitive neuroscientist Professor Sarah-Jayne Blakemore. Prepare yourself for a fascinating journey into the world of adolescent social cognition and decision-making.
10.50 – 11.15 Break for those at the event/ Our online audience will have the chance to watch a series for films from '3 great ads I had nothing to do with'
11.15 – 11.40 Youth: new Tribes, new attitudes
Georgina Harvey, Research Manager from Channel 4 will unveil their brand new youth insight offering: 4Youth. Following a decade of success with the award-winning UKTribes research study, the team are back with a turbo-charged live community and a fresh segmentation. It’s time to readjust your understanding of this key audience.
11.40 – 12.10 How to build a youth audience
In a world of endless choice and screen options, how do you attract and build a young audience, and what can people in advertising learn from how TV does it? ITV’s Will Worsdell, Controller of Marketing & Media; Digital Channels and On Demand, talks to Vick Hope about reframing marketing for Love Island, 2Awesome, and the exceptionally naughty Keith Lemon.
12.10 – 12.30 Batman barges in
We look under the hood of the recent collaboration between Drum, Warner Bros. and Channel 4, which made a big impact with young people in the build up to the launch the LEGO® Batman film. How exactly do you elbow your brand into the world of TV continuity? Strap in for some high-profile contextual hilarity and the best Dark Knight of your life. With Martin Gough, Deputy Marketing Director, and Alex Lewis, Director of Marketing of Warner Bros.
12.30 – 12.50 What I’ve learnt about youth marketing
We hear expert advice from one of Adland’s smartest strategists on how to approach marketing to younger people and, hopefully, a few secrets of success. With Rik Moore, Head of Creative Strategy, Havas Media.
1pm Thanks and close