Registration is now closed for the event. However you can still watch the event live by visiting this page from 9.30am on Thursday 23rd May.
TV advertising delivers transformative effects for smaller advertisers. It rapidly drives sales, dramatically grows the customer base, increases trust, and creates fame. It turns products and services into brands. But, for first-time TV advertisers looking to accelerate their business growth, it can also be daunting to know how and where to start.
'Supercharge: transform your business with TV' is here to help. At this free event, we’ll hear from advertisers and agencies about how they approached their first TV campaigns, and how they secured boardroom backing to step up to TV.
We’ll also showcase new research building on 2018’s award-winning ‘Profit Ability’ report. This new study provides a practical framework for smaller advertisers looking to use TV for the first time, or to extend their use of it. In addition to arming you with the evidence of the powerful business effects TV advertising can drive for smaller businesses, it has been designed to help you find the most effective starting strategy for your brand, and to answer questions around optimal TV implementation and how to measure performance.
So if you’d like to …. then this event is for you.
9.35 TV for Newcomers
Zoe Harkness, Head of Planning at Thinkbox, will be sharing an overview of the evolving TV landscape, the newcomers that went on TV last year and their spend levels, as well as how advertising on TV can have an immediate effect on a brand.
9.55 Supercharge: TV for small businesses
Our latest research study focuses on the effectiveness of TV advertising investment for new to TV advertisers. Working with Annabelle Reposeur, Associate Director, Data2Decisions and Justin Gibbons, Founder and Tony Regan, Partner, Work Research, these sessions will highlight the expected short and long term sales effects and ROIs for TV investment, the most effective TV strategy according to budget and objective, and the optimal brand/tactical split.
11.20 Creativity on a shoestring
Dave Bedwood, Creative Director, Partner at The&Partnership, takes to the stage to showcase creative ads that didn’t break the bank but delivered on creativity and effectiveness, and shares his top tips on how to approach the creative process.
11.45 Essence and Peloton: Riding high
Alex Debenham-Burton, Head of Reservation Media at Essence, joins us to talk through Peloton’s first UK campaign, how they made the decision to focus on TV and their ride to success.
12.00 Panel session
Listen to our panellists who have been there, done it and got the T-shirt, including media agency experts who specialise in working with smaller companies looking to grow their business. Chaired by Lindsey Clay, CEO, Thinkbox with:
- Cheryl Calverley, Chief Marketing Officer, Eve Sleep
- Anuschka Clarke, Managing Partner, the7stars
- Ed Feast, Director, All Response Media
- Richard Maisey, Group Client Director, The Specialist Works
Everything you need to know
- Date: Thursday 23rd May
- Time: 9.30am – 12:45pm
Make sure to visit this page from 9.30am on Thursday 23rd May to catch the live stream.
If you have any questions about the event please email [email protected].