Clickety boom: why online brands love TV

Watch ‘Clickety boom: why online brands love TV’ on demand

Online is not just a brilliant way to watch TV and a multi-faceted complement to TV, it is also a major investor in TV advertising. Online brands are now the 2nd largest TV advertising category in the UK.

This is love on many levels and not just because TV drives the best response. For brands that have little or no physical presence, the ability to create an emotional connection with consumers at scale is crucial. It’s TV’s ability to build brands, drive sales, grow customer bases, decrease price sensitivity and increase trust which has got the internet so into TV.

This event focussed on the power of TV advertising for this sector and was packed full of inspiration and learnings.

Ondemand viewing schedule:

Welcome
Thinkbox’s Chief Executive, Lindsey Clay, introduces the morning and gives an overview of the powerful relationship between TV and online brands.

Bricks Vs Clicks – How the internet has changed how we buy
Paul Lee, UK Partner and the Global Head of Research for the technology, media, and telecommunications (TMT) industry at Deloitte, revealed how the internet has affected different business sectors and consumer behaviour.

Why does online need TV?
We heard from a panel of experts including Amy Tocock, Head of AV Strategy at PHD; Hannah Wilson, Head of Marketing at Gumtree; and Nick Hirst, Head of Planning at adam&eveDDB.  Chaired by Matt Hill, Thinkbox’s Research & Planning Director.

Just Eat’s TV-fuelled growth [ You can download the slides shown on the day here ]
Ben Carter, Marketing Director of Just Eat, explained how the brand has gone from strength to strength using TV as an integral part of its marketing.

Making TV their home [ You can download the slides shown on the day here ]
Matt Wyatt, Executive Planning Director at Snap London, told us about how they used TV to deliver mass reach, fame and trust for Purplebricks.

Building online brands
Chaka Sobhani, Executive Creative Director at Leo Burnett, gave her advice on how online businesses can reach hearts and minds and highlight some great TV creative by online brands.




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