There are more ways than ever before for brands to get closer to TV content and its devotes viewers.
There is a world of effective ways brands can partner with broadcasters to bring them even closer to the TV content people want to watch.
How much Broadcaster VOD we are watching and where it fits within total UK video consumption.
This partnership was about using on-air TV spots to drive viewers to an off-air brand partnership. A mini case study.
Successful content partnerships are all about collaboration; here are the broadcaster contact details you need to start the conversation.
Get with the programmes: unlocking the power of TV partnerships
Mini case study showing how spot, sponsorship, multiplatform and talent were used to ensure Cadbury was at the heart of Christmas on ITV.
Clever contextual TV advertising using Sky Sports assets helped Budweiser to create one of its most successful campaigns.
Gumtree’s integrated sponsorship of Celebrity Big Brother had incredible results, earning a media value worth five times its investment.
Mini-case study showing how the ‘What Not To Do’ series of shorts, was developed to tackle attitudes to disability.
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