There are more ways than ever before for brands to get closer to TV content and its devotes viewers.
There is a world of effective ways brands can partner with broadcasters to bring them even closer to the TV content people want to watch.
How much Broadcaster VOD we are watching and where it fits within total UK video consumption.
Successful content partnerships are all about collaboration; here are the broadcaster contact details you need to start the conversation.
Get with the programmes: unlocking the power of TV partnerships
This partnership was about using on-air TV spots to drive viewers to an off-air brand partnership. A mini case study.
Mini case study showing how spot, sponsorship, multiplatform and talent were used to ensure Cadbury was at the heart of Christmas on ITV.
Bringing the brand proposition to life via spots, sponsorship, broadcaster VOD, online interactive, in store, talent and licensing.
Gumtree’s integrated sponsorship of Celebrity Big Brother had incredible results, earning a media value worth five times its investment.
The glamorous lives of Chelsea residents proved the perfect setting for the Sony Xperia range to connect with their target audience.
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