What it is and what it can do for you, plus examples, practical tips and advice.
Article explaining what it is, what it isn’t, and how advertiser funded programming builds on TV sponsorship.
From cars and phones to supermarkets and cosmetics, brands and broadcasters are teaming up to make engaging AFPs.
We’ve gathered some top tips to help you get the best out of branded content on TV.
Some of the ways you can get an advertiser funded programme on screen, plus the essential legalities and some advice for the journey.
With your email address
Forgot your password
Register to enable downloads, activate My Thinkbox and get our newsletters
View our Terms and Conditions
We ask for your details so we can send you things we think you'll find most
relevant and useful. We will never sell your data and we promise to keep your