What it is and what it can do for you, plus examples, practical tips and advice.
Article explaining what it is, what it isn’t, and how advertiser funded programming builds on TV sponsorship.
From cars and phones to supermarkets and cosmetics, brands and broadcasters are teaming up to make engaging AFPs.
We’ve gathered some top tips to help you get the best out of branded content on TV.
Some of the ways you can get an advertiser funded programme on screen, plus the essential legalities and some advice for the journey.
With your email address
Forgot your password
Register your details to download documents and access all features of the Thinkbox website. You can also choose to receive our email newsletters, full of insight and inspiration from the world of TV advertising.