How to use TV

Beautiful spots, content partnerships, VOD, mobile, multi-screening… TV today has more to offer advertisers than ever before

Dave and CALM

UKTV’s comedy channel, Dave, partners with CALM in year-long ‘Be the mate you’d want’ campaign to tackle male depression and suicide.

ITV and Waitrose and Partners in first collaboration

Waitrose launches ‘Too good to wait’ campaign in innovative ad break partnership with ITV.

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Content partnerships overview

The world of TV content partnerships enables brands to tap into the unique relationships viewers have with their favourite shows.

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Introduction to AFP & Branded Content

Article explaining what it is, what it isn’t, and how advertiser funded programming builds on TV sponsorship.

The Broadcast: Girl Watching TV

Aliens invade TV ad breaks

Thinkbox and Mediacom launch new ad in special ad breaks with DFS, Lucozade and Sheba

VOD Planning and buying

Planning & buying Broadcaster VOD

Strategic roles for Broadcaster VOD advertising, targeting and data opportunities, plus advice on planning and buying


Freeview launches its contextual campaign ‘The Other Way’

The free to air television service opts for hundreds of highly contextual real-time TV ads that talk to viewers.

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Broadcaster VOD key numbers

How much Broadcaster VOD we are watching and where it fits within total UK video consumption

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Combining sponsorship with AFP or PP

Some great examples of TV Sponsorship successfully combined with advertiser funded programming or product placement as part of a deeper content partnership.