How to use TV

Beautiful spots, content partnerships, VOD, mobile, multi-screening… TV today has more to offer advertisers than ever before

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Content partnerships overview

The world of TV content partnerships enables brands to tap into the unique relationships viewers have with their favourite shows.

Assassin's Creed: Leap Of Faith Live Stunt

Assassins Creed Leap Of Faith Live Stunt

World first saw Hollywood Stuntman make 100ft ‘Leap of Faith’ freefall live on air

VOD Planning and buying

Planning & buying Broadcaster VOD

Strategic roles for Broadcaster VOD advertising, targeting and data opportunities, plus advice on planning and buying

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Introduction to AFP & Branded Content

Article explaining what it is, what it isn’t, and how advertiser funded programming builds on TV sponsorship.

The Broadcast: Girl Watching TV

Aliens invade TV ad breaks

Thinkbox and Mediacom launch new ad in special ad breaks with DFS, Lucozade and Sheba

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Visa Contactless and ITV

Case study showing how Visa employed the UK’s first behavioural product placement to normalise contactless transactions.


Freeview launches its contextual campaign ‘The Other Way’

The free to air television service opts for hundreds of highly contextual real-time TV ads that talk to viewers.

VOD key numbers

Broadcaster VOD key numbers

How much Broadcaster VOD we are watching and where it fits within total UK video consumption

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Combining sponsorship with AFP or PP

Some great examples of TV Sponsorship successfully combined with advertiser funded programming or product placement as part of a deeper content partnership.