Useful resources

From key contacts and TV training to audience insights and trading, here’s some helpful stuff to help you through the woods

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Thinkbox training

Thinkbox runs free training workshops to help you get your TV knowledge up to speed. Here you can find out all about them.

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How to calculate CPTs

Everything you need to know to work out the cost of your airtime and how many Television Ratings you can afford to buy.

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How TV is traded

How TV advertising is traded in the UK, plus an overview of some of the parameters that can go into the making of a deal.

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TV channels and sales house contacts

Overview of which TV channels carry advertising in the UK, who sells them, plus some useful contact numbers.

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Audience profiles

Headline facts and figures for the key TV buying audiences, from their universe size to the average number of ads they view per day.