Planning and Buying TV

This section looks at some of the key questions you should ask yourself when planning and buying your TV campaign.

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Intro to planning and buying TV

Read this section to get an idea of what sort of things you should consider when planning and buying a TV campaign.

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What are your objectives for TV?

TV advertising can help you achieve a whole range of objectives: take a look at some of the possibilities.

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How do I target on TV?

Here you can find out more about the analysis and tools required to effectively reach your target audience on TV.

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Coverage and frequency objectives

Coverage and frequency: what they are and why they matter when you’re busy putting together your TV plan.

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How should you phase your TV campaign?

Flighting and laydown strategies set out how TVRs are deployed across the year and the weight of ratings you buy.

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What environment should your TV ad be in?

Part of the TV planning process is determining which channels and programmes are most effective at reaching your target audience.

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Regional TV planning options

Here is the top line on how audiences can be targeted on a regional basis across the major TV sales houses.

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When should you be advertising?

TV advertising can focus on a particular hours, days or months, depending on the product or service and the viewing habits of the target audience.

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How much does TV advertising cost?

This section will help you understand what budget you need to get started on TV and what affects its price.

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TV and other media

How TV works in conjunction with other media channels