Just Eat’s TV-fuelled growth

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In this filmed session from BAFTA, Just Eat’s Marketing Director, Ben Carter explains how they used TV to build their brand and become the UK’s leading online takeaway delivery service. He also shares some lessons learnt and advice on how to be ready as a business before you take that step up to being on TV.

This film is useful for anyone wanting to know more about what TV can do to an established start-up or would like to know why online brands love TV. You can watch the full session using the player above and download Ben’s slides via the big button.

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